Breville

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Breville
TypeSubsidiary
Founded1932; 90 years ago (1932)
Headquarters,
Australia
Area served
Worldwide
ProductsCoffee Makers, Food Processors, Grills, Toaster Ovens
OwnerBreville Group (Australia)

Breville is an Australian brand of small home appliances, founded in Sydney in 1932.[1] It is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens. As of 2016, the brand also manufactured "Creatista" coffee machines for Nespresso, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the "Inissia", "Vertuo" and "Citiz" series of machines.[2]

History[edit]

An assortment of Breville appliances

In 1932, Bill O'Brien and Harry Norville (born Charles Henry Norville) mixed their last names together and the Breville brand was created. The company started by making radios. During World War II, it made mine detectors. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand.[3] After that, Breville turned its attention to manufacturing household appliances.

The O'Brien family continued developing the Breville business for three generations, with Bill's son, John, setting up the Breville Research and Development centre in the late 1960s, and his daughter, Barbara, running the marketing department throughout the 1990s. John O'Brien continued to lead many product development initiatives for the Breville brand until his death in December 2003. Breville's R&D team has taken out over 100 active patents and has been awarded more than 40 international design awards. In 1974, Breville released the toasted sandwich maker, which was a huge success, selling 400,000 units in its first year, and making the Breville brand a household name in Australia. Soon after, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom, where it met with similar success.[4]

Ownership[edit]

In 2001, the Breville companies of Australia, New Zealand, and Hong Kong transferred ownership of the brand to Housewares International Limited. Acquiring the Breville companies caused that group to shift its focus to the electrical business and it dropped its Australian homewares and cleaning businesses in March 2007. In 2008, Housewares International Limited officially changed its name to the Breville Group Limited.[5] The Breville Group Limited also owns the Kambrook and Sage brands.[6]

Global presence[edit]

Breville trades in over 70 countries[7] including China, Brazil, South Africa, Mexico, and Israel.[8] In 2002, the Breville brand was launched in Canada and the United States. In 2010, the brand launched in the UK under the brand “Sage by Heston Blumenthal”. It was initially endorsed by the celebrity chef Heston Blumenthal, but subsequently expanded into European markets as "Sage".

The company makes contact grills, kettles, espresso machines, toasters, microwave ovens, pressure cookers, coffeemakers, breadmakers, juicers, deep fryers, blenders and food processors.[9][10]

Trivia[edit]

References and footnotes[edit]

  1. ^ 'Breville 800 Class Espresso Machine', 2003, Powerhouse museum collection 2.0 beta, powerhousemuseum.com. Article retrieved 2007-01-13.
  2. ^ "Breville Group tips global business conditions to remain challenging". Australian Financial Review. Retrieved 13 July 2019.
  3. ^ "Precedent, brand of A.W. Jacksons Industries; Melbourne & Sydney". Radiomuseum. Retrieved 13 July 2019.
  4. ^ "1974 Breville Snack'n'Sandwich maker". Australian Food History. Retrieved 13 July 2019.
  5. ^ "History". brevillegroup.com. 17 July 2017. Retrieved 10 May 2021.
  6. ^ "Brands". brevillegroup.com. 18 July 2017. Retrieved 10 May 2021.
  7. ^ "About Us". www.breville.com. Retrieved 11 May 2020.
  8. ^ Bencic, Emily (21 November 2016). "How Breville is planning for global domination". Appliance Retailer. Retrieved 8 July 2017.
  9. ^ "Breville Barista Express". I Believe I Can Fry. Retrieved 7 December 2018.
  10. ^ Bencic, Emily (23 June 2017). "Breville: Why Aussie culture is at the core of our success". Appliance Retailer. Retrieved 8 July 2017.
  11. ^ Claire Reilly (29 November 2011). "Give it some juice: Breville doubles juicer sales following health doco". Current.com.au. Archived from the original on 1 September 2012.

External links[edit]