Brian Solis

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Brian Solis
Solis speaking in Geneva, 2011.
Born (1970-12-08) December 8, 1970 (age 45)
Residence Redwood City, California, U.S.
Nationality American
Occupation Principal Analyst at Altimeter, a Prophet Company, Author, Speaker

Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015.[1] Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies. The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events.[2][3] His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008[4][5][6][7] and revising/re-releasing it again in 2013.[8]

Early career[edit]

Solis began his career as a programmer and database architect in 1991 at Dodge and Mansfield, a technology-focused advertising and marketing agency in Ventura, California. While at Dodge and Mansfield, he applied his technology skills to the firm’s marketing activities.[9]

As a 23-year-old, he published Reality Magazine, a free newsprint publication distributed in the greater Los Angeles area that focused on entertainment, fashion and social issues.[10]

From 1996 to 1999, he held the position of director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick.[11]

1999 to 2011[edit]

In 1999, Solis started a digital and social media marketing company called FutureWorks.[12] FutureWorks helped startups with digital and traditional marketing programs, often experimenting with new channels and networks,[13] as well as global and national brands like Cisco, Conde Nast, Stella Artois and Swarovski.

As Solis struck out on his own as founder of FutureWorks, he began questioning industry conventions, at first casting himself as a critic whose statements helped frame the discussion on an industry reinvention. “PR, as we know it, is a dying practice,” he said in a 2009 interview with Adweek, observing that publicists had “evolved away from the public” to concentrate on “broadcasting messages to audiences through intermediaries.” [14]

“What if there is no box?” he asked, and said, “I am on a big anti-case study crusade.” [15]

Actor, entrepreneur and investor Ashton Kutcher took an interest in FutureWorks. Kutcher’s media company Katalyst partnered with FutureWorks in 2009 to work on several early social and digital campaigns for the likes of Oprah Winfrey, the United Nations, Pepsi and the launch of The Cosmopolitan of Las Vegas.[16]

From 2008 – 2010, Solis served as co-founder to BuzzGain, a cloud-based platform for identifying digital influencers and managing influence campaigns . In 2010, BuzzGain was acquired by Meltwater.[17]

In 2011, Solis joined the Altimeter Group as a principal analyst.[18] In his role, Brian oversees research that studies disruptive technology’s impact on business and society. He has authored several reports on the subjects of Digital Influence, Social Media, Social Business, Digital Transformation, Mobile CX/UX, Disruptive Technology Trends and Corporate Innovation.

Keynote Speaker and Author[edit]

Speaking Engagements and Appearances[edit]

Solis frequently keynotes industry events, corporate conferences and cultural festivals around the world.[19] His presentations are based on his research, which often explores how businesses and industries are impacted by technology trends.[20] He also explores the evolution of society and culture as a “digital anthropologist[21]” to help people find their place in an evolving society.[22]

Between 2011 and 2014, Solis served, with Mike Edelhart and William Lohse, as executive producer and host of the annual Pivot Conference, an event with speakers addressing digital innovation and business transformation that has been referred to as the “TED of Marketing.” Speakers at Pivot included Counting Crows lead singer Adam Duritz, Al Roker, YouTube CEO Susan Wojcicki, “thinkfluencer” Jeff Jarvis, author Douglas Rushkoff and Deloitte futurist John Hagel.[23]

Brian is often asked to interview celebrities on stage. He interviewed the likes of Anthony Edwards, Jermaine Dupri and Mark Burnett. In 2012 and 2013, he interviewed Smashing Pumpkins frontman Billy Corgan and Shaquille O'Neal[24] at Austin’s popular South by Southwest festival. At SXSW 2015, Brian Solis was set to interview actor Russell Brand when he pulled out at the last minute publishing a formal apology that was reported by global news outlets.[25]

Brian has been named one of the “100 Most-Wanted Speakers” at tech conferences, ranked as an “Influential Keynote Speaker,” listed as one of “14 Speakers to Book for Conferences Right Now”[26] and one of “25 Keynote Speakers You Need to Know.[27]

Blogging and Digital Publication Contributions[edit]

Brian Solis signing a book at SXSW in Austin, TX, March 13, 2011.

Solis’ blog is ranked as a Top 10 Ad Age Power 150 blog.[28] Brian is also a regular contributor to AdAge, Forbes, Washington Post and MarketWatch.

During the Fall of 2010, Brian Solis partnered with Landini Media to launch (R)evolution, a Youtube-based series featuring interviews with startup entrepreneurs, investors, business and political leaders, celebrities and innovators. Previous guests include Burnett, Corgan, Katie Couric, Adrian Grenier, O'Neal and Peter Guber.

In 2012, Brian was invited to become a LinkedIn Influencer, joining a highly curated group of leaders, thinkers, and authors on the network’s dedicated publishing channel Pulse.

In 2013, Brian Solis received a Webby Award Honoree for Best Web Personality/Host in the online film and video category.[29]

Books and Print Publications[edit]

Solis authored Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web,” published in 2011, with a foreword by FutureWorks investor Kutcher.[30]

The End of Business As Usual followed in 2012, with a foreword by broadcast journalist Katie Couric.[31] In 2013, Solis published the book What's the Future of Business: Changing the Way Businesses Create Experiences. [32]

In 2013, Solis gave an overview at the C2SV technology conference and music festival about smart watches and other “creative destruction” technologies that would factor into the next wave of disruption.[33]

In 2015, he published the book “X: The Experience When Business Meets Design.” [34] In it, Solis explained how experiences in human interaction with products defined brands to become the new “social currency.”[35]

As a co-author, Brian Solis has released three books. His first book was co-authored with digital marketer Geoff Livingston, Now is Gone: A Primer on New Media for Executives and Entrepreneurs. Next, he partnered with media expert Dierdre Breakenridge on 2009’s Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. In 2013, Solis along with Altimeter Group colleague Charlene Li released The Seven Success Factors of Social Business Strategy.

His experience and thought leadership position within the social media community has also presented Solis with 15 opportunities to contribute the foreword to books about customer service, social media marketing, online reputation management, content marketing, digital workplaces and the Internet of Things.

His research-based presentations explore how businesses and industries are impacted by technology trends. A self-described “digital anthropologist,” his presentations discuss the evolution of society and culture to help individuals find their place in an evolving society.


Research and Reports[edit]

  • 2008 The Conversation Prism (First created in 2008. Updated four times, most recently in 2013.)
  • 2009 Twitterverse (First created in 2009. Updated in 2011.[36] Work on this infographic series ceased after Twitter limited access to its developer network[37])
  • 2011 Behaviorgraphics[38]
  • 2011 The Brandsphere[39]
  • 2012 The Rise of Digital Influence: A “how to” guide for businesses to spark desirable effects and outcomes through social media influence[40]
  • 2013 The Evolution of Social Business: Six Stages of Social Media Transformation[41]
  • 2013 The State of Social Business 2013: The Maturing of Social Media into Social Business[42]
  • 2014 Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences [43]
  • 2014 The 2014 State of Digital Transformation: How Companies are Investing in the Digital Customer Experience (DCX)[44]
  • 2015 2015-2016 Disruptive Trends[45]
  • 2015 The Inevitability of a Mobile-Only Customer Experience: Prioritizing the mobile customer experience is essential to thrive in a new era of mobile as the “first screen”[46]
  • 2015 The Innovation Game: Why & How Businesses are Investing in Innovation Centers[47]
  • 2015 26 Disruptive & Technology Trends 2016 - 2018 [48]
  • 2015 The Future of Music: A Manifesto for Executives, Creatives and Artists[49]

Awards and Honors[edit]

  • 2008 40 Under 40 - Silicon Valley Business Journal[50]
  • 2009 40 Under 40 - PRWeek[51]
  • 2009 Blogger of the Year - PRNews[52]
  • 2009 Marketing Hall of Fame - NYAMA[53]
  • 2010 Influential Leader of the Year - CRM Market Awards (CRM Magazine)[54]
  • 2012 Twitter 140: Music Industry Characters You Need To Follow - Billboard[55]
  • 2012 Who's Who: Leader of the Marketing Industry - BtoB Magazine
  • 2013 Best Web Personality/Host - The Webby Awards[56]
  • 2014 The 100 Most-Wanted Speakers at Tech Conferences - Bizzabo
  • 2014 13 Speakers to Book for Conferences Right Now - BizBash
  • 2014 Blogger of the Year - PRNews[57]
  • 2015 Top 20 Mobile Influencers - Mobile FOMO[58]
  • 2015 The 30 Best People in Advertising to Follow on Twitter - Business Insider[59]
  • 2015 The Top 10 People to Know in Silicon Valley - Huffington Post[60]
  • 2015 25 Keynote Speakers You Need to Know - Inc.[61]


  1. ^ Anthony Ha (Jul 22, 2015). "Consulting Firm Prophet Acquires Altimeter Group". Techcrunch. Retrieved March 11, 2016. 
  2. ^ Rosenbloom, Stephanie. "For the Plugged-In, Too Many Choices". New York Times. 
  3. ^ Norman, Joshua. "Boomers Joining Social Media at Record Rate". CBS News. 
  4. ^ Jones, Kelsey (February 1, 2014). "Brian Solis' Conversation Prism Catalogs The Best Social Platforms". Search Engine Journal. Retrieved February 14, 2016. 
  5. ^ Lazar, Shira. "Brian Solis on Five Common Social Media Mistakes and How to Avoid Them". Entrepreneur Magazine. 
  6. ^ Constine, Josh (March 21, 2012). "Klout and PeerIndex Don't Measure Influence. Brian Solis Explains What They Actually Do". TechCrunch. 
  7. ^ Marshall Kirkpatrick (March 9, 2011). "Corporate Social Strategy Firm Altimeter Adds Industry Leader Brian Solis to Its Team". ReadWriteWeb. 
  8. ^ Todd Wasserman (July 1, 2013). "2013's Complex Social Media Landscape in One Chart". Mashable. 
  9. ^ Executive Profile, Bloomberg Business, retrieved January 14, 2016 
  10. ^ Kurt Pitzer (February 26, 1994), A Publisher's Dream Becomes Issue of Reality, Los Angeles Times, retrieved March 11, 2016 
  11. ^ Courtney Boyd Myers (April 14, 2011). "An Interview with Brian Solis". TNW Social Media. 
  12. ^ Ciarallo, John (October 2, 2009). "Interview: Brian Solis, FutureWorks Principal, Blogger, Author". Media Bistro. 
  13. ^ Miller, Claire Cain (July 4, 2009), Spinning the Web: P.R. in Silicon Valley, New York Times, retrieved July 19, 2016 
  14. ^ Ciarallo, Joe (Oct 2, 2009), Interview: Brian Solis, FutureWorks Principal, Blogger, Author, PRNewser: Adweek, retrieved March 15, 2016 
  15. ^ Ciarallo, Joe (Oct 2, 2009), Interview: Brian Solis, FutureWorks Principal, Blogger, Author, PRNewser: Adweek, retrieved March 15, 2016 
  16. ^ Most Innovative Companies - Advertising & Marketing, FastCompany, Oct 2010, retrieved July 19, 2016 
  17. ^ Meltwater Buys Social Media Monitor BuzzGain For $4 Million, Gigaom, Feb 24, 2010, retrieved July 19, 2016 
  18. ^ Owyang, Jeremiah (March 8, 2011), Brian Solis Joins Altimeter Group, Web Strategy LLC, retrieved January 14, 2016 
  19. ^ "Billy Corgan Rants About 'Posers' at SXSW". Rolling Stone. March 13, 2012. 
  20. ^ Novatina, Eva (May 26, 2015). "Brian Solis on the future of business". The Next Web. 
  21. ^ Farr, Christina (April 9, 2013). "Q&A: How digital anthropologist Brian Solis is reaching 'Generation Connected'". VentureBeat. 
  22. ^
  23. ^ Greenberg, Paul (January 24, 2013). "Lessons from and for 21st Century Leaders". 
  24. ^
  25. ^
  26. ^
  27. ^
  28. ^ "Power 150". Ad Age. 
  29. ^ "Revolution". The Webby Awards. 
  30. ^ Solis, Brian (April 23, 2010). "21 Twitter Tips From Socially Savvy Companies". Fast Company. 
  31. ^ Thomas, Jesse (April 12, 2012). "Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers". Forbes. 
  32. ^ Clark, Dorie (May 3, 2013). "So What Is the Future of Business?". Forbes. Retrieved January 14, 2016. 
  33. ^ Stark, Clinton (September 28, 2013). "WTF is Brian Solis talking about?". Stark Insider. Retrieved January 14, 2016. 
  34. ^ Zwilling, Martin (December 24, 2015). "It's Time To Design Human Experiences, Not Just Products". Forbes. Retrieved January 14, 2016. 
  35. ^ Mainwaring, Simon (November 6, 2015). "Book Review: X: The Experience When Business Meets Design by Brian Solis". Huffington Post. Retrieved January 14, 2016. 
  36. ^
  37. ^
  38. ^
  39. ^
  40. ^
  41. ^
  42. ^
  43. ^
  44. ^
  45. ^
  46. ^
  47. ^
  48. ^
  49. ^
  50. ^
  51. ^
  52. ^
  53. ^
  54. ^
  55. ^
  56. ^
  57. ^
  58. ^
  59. ^
  60. ^
  61. ^

External links[edit]