Brian Solis

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Brian Solis
Solis speaking in Geneva, 2011.
Born (1970-12-08) December 8, 1970 (age 45)
Residence Redwood City, California, U.S.
Nationality American
Occupation Principal, The Altimeter Group, Author, Speaker

Brian Solis is a digital marketing analyst, speaker, and author.[1][2][3] He is the principal at Altimeter Group, a research and advisory firm and the author of several books on social media marketing.[4][5]


Solis began his career in technology marketing and public relations in 1991 at the Dodge and Mansfield agency in Ventura, California. [6] From 1996 to 1999, he held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick.[7] In 1999, Solis started a digital and social media marketing company called FutureWorks.[8] In 2011, Solis joined the Altimeter Group as a principal analyst.[9] Solis is a frequent speaker[10] and executive producer of Pivot Conference, an annual marketing event.[11]

Brian Solis signing a book at SXSW in Austin, TX, March 13, 2011.

Solis' blog is ranked in the Top 10 of the Ad Age Power 150.[12] Solis authored Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, which was published in 2011.[13] This was followed by The End of Business As Usual, later that year.[14] In 2013, Solis published the book What's the Future of Business: Changing the Way Businesses Create Experiences. [15]

In 2013, Solis gave an overview at the C2SV technology conference and music festival about smart watches and other “creative destruction” technologies that would factor into the next wave of disruption. [16] In 2015, he published the book “X: The Experience When Business Meets Design.” [17] In it, Solis explained how experiences in human interaction with products defined brands to become the new “social currency.”[18]



  1. ^ Lazar, Shira. "Brian Solis on Five Common Social Media Mistakes and How to Avoid Them". Entrepreneur Magazine. 
  2. ^ Constine, Josh (March 21, 2012). "Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do". TechCrunch. 
  3. ^ Marshall Kirkpatrick (March 9, 2011). "Corporate Social Strategy Firm Altimeter Adds Industry Leader Brian Solis to Its Team". ReadWriteWeb. 
  4. ^ Rosenbloom, Stephanie. "For the Plugged-In, Too Many Choices". New York Times. 
  5. ^ Norman, Joshua. "Boomers Joining Social Media at Record Rate". CBS News. 
  6. ^ Executive Profile, Bloomberg Business, retrieved January 14, 2016 
  7. ^ Courtney Boyd Myers (April 14, 2011). "An Interview with Brian Solis". TNW Social Media. 
  8. ^ Ciarallo, John (October 2, 2009). "Interview: Brian Solis, FutureWorks Principal, Blogger, Author". Media Bistro. 
  9. ^ Owyang, Jeremiah (March 8, 2011), Brian Solis Joins Altimeter Group, Web Strategy LLC, retrieved January 14, 2016 
  10. ^ "Billy Corgan Rants About 'Posers' at SXSW". Rolling Stone. March 13, 2012. 
  11. ^ Greenberg, Paul (January 24, 2013). "Lessons from and for 21st Century Leaders". 
  12. ^ "Power 150". Ad Age. 
  13. ^ Solis, Brian (April 23, 2010). "21 Twitter Tips From Socially Savvy Companies". Fast Company. 
  14. ^ Thomas, Jesse (April 12, 2012). "Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers". Forbes. 
  15. ^ Clark, Dorie (May 3, 2013). "So What Is the Future of Business?". Forbes. Retrieved January 14, 2016. 
  16. ^ Stark, Clinton (September 28, 2013). "WTF is Brian Solis talking about?". Stark Insider. Retrieved January 14, 2016. 
  17. ^ Zwilling, Martin (December 24, 2015). "It's Time To Design Human Experiences, Not Just Products". Forbes. Retrieved January 14, 2016. 
  18. ^ Mainwaring, Simon (November 6, 2015). "Book Review: X: The Experience When Business Meets Design by Brian Solis". Huffington Post. Retrieved January 14, 2016. 

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