|Alternative names||Grand Slam mix|
|Main ingredients||Nuts, fruits, chocolate|
|Cookbook:Bridge mix Bridge mix|
|This article needs additional citations for verification. (September 2009)|
||The examples and perspective in this article may not represent a worldwide view of the subject. (December 2010)|
Some common ingredients in bridge mix include:
Bridge mix may have been named for the card game of bridge, since bridge tournaments are notorious for providing dishes of candy and snacks at the game tables. Alternatively See's Bridge mix may have begun as rejected candy bits that were pulled from "the bridge", a mechanical conveyor belt.
Hershey Canada's product
Hershey Canada's Bridge Mixture is sold in yellow boxes of 52 grams, 105 grams and 130 grams, or bags of 290 and 340 grams. The mixture includes candies coated in both milk and dark chocolate. There is no significant marketing of the product, which maintains its somewhat low profile. As of 2009[update], the packages do not bear the Hershey logo and the product is not mentioned in the Hershey Canada website. The fine print still indicates that the product is "imported by Hershey Canada Inc." Because of its low profile, Bridge Mixture depends greatly on word of mouth marketing. The slogan for the candy is: "A delicious assortment of coated confectionery".
The mixture includes:
The Canadian "Bridge Mixture" trademark is owned by Hershey Canada Inc. It was first registered in 1951, by the Walter M. Lowney Company, and first used in 1935. The Lowney logo remains on the packaging under Hershey's manufacturing.