Bridj

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Bridj
IndustryTransportation
Founded2 June 2014
FounderMatt George
Headquarters
Area served
Current:
Eastern Suburbs
Inner West
Former:
Wetherill Park
Boston
Kansas City
Washington DC
ServicesCommuter shuttle
OwnerTransit Systems
Websitewww.bridj.com

Bridj (pronounced "bridge") is a private commuter shuttle business, which allows passengers to book a shuttle between home and work during commuting hours through a mobile app. It currently only has operations in Sydney, Australia.

It initially provided services in its origin city of Boston and later also in Washington DC and Kansas City. These American services ceased operation in April 2017 following an unsuccessful funding round. The business was then acquired by Australian company Transit Systems and services started in Sydney in December 2017.

History[edit]

USA (2014 - 2017)[edit]

Founded early in 2014 in Boston, Massachusetts by Matt George, the company launched in their home town later the same year followed by Washington DC in April 2015.[1][2][3]

The company raised $4 million from a number of venture capital firms and an early investor in Zipcar.[4]

On 10 February 2016, Bridj and the Kansas City Area Transportation Authority (KCATA) announced "Ride KC: Bridj", a pilot project that would use Bridj as the operator of a microtransit system under the RideKC brand.[5][6] Though Bridj planned trips based on users preferences expressed via its mobile app, KCATA provided union drivers and set fares the same as its other service. Fourteen Ford Transit vehicles were used in an exclusivity deal.[7][8]

Later in 2016, Bridj ceased operations in Washington DC. It also began using its buses and local storage lockers to deliver goods in Boston on a trial basis, while considering future self-driving buses and sidewalk-traveling robots to deliver packages.[9]

Bridj shut down abruptly on 30 April 2017, after funding negotiations with Toyota failed.[10][11] George told The Boston Globe in May 2017, that the company raised approximately $11 million since their founding in June 2014.[12]

Australia (2017 onwards)[edit]

In October 2017 it was announced that Bridj had been purchased by Australian company Transit Systems.[13] It began operations in Sydney, Australia with a Wetherill Park demand service in December 2017, followed by am Inner West demand service in July 2018 operating Iveco Dailys.[14][15] In August 2018, it took over the Eastern Suburbs demand service from Transdev's RIDE Plus,[16][17] while the Wetherill Park service ceased operations.[18]

Transit Systems plans to introduce more Bridj on-demand services into other Australian cities as well as London.[19]

Operations[edit]

Bridj operates demand bus services in two Sydney regions:

These two services are also the first demand services in Sydney to accept OpalPay and concession fares. These services can be booked through the Bridj app.

Bridj also formerly operated its first Australian demand service at Wetherill Park, until it ceased operations on 3 August 2018.[18]

References[edit]

  1. ^ Johnston, Katie (May 13, 2014). "Pop-up bus service Bridj to launch test runs June 2". The Boston Globe. Retrieved May 1, 2017.
  2. ^ "Bridj pop-up bus service arrives in D.C." Washington Post. April 24, 2015. Retrieved January 13, 2016.
  3. ^ "Boston's Bridj eyeing place in public transit's future". Metro US. December 16, 2015. Retrieved January 13, 2016.
  4. ^ "Transit innovators Bridj bag $4 million funding and Gabe Klein as COO". Dataconomy. 8 September 2015. Retrieved 13 Jan 2016.
  5. ^ "Bridj, KCATA Launch Pilot Program" (Press release). Kansas City Area Transportation Authority. February 10, 2016. Retrieved February 17, 2016.
  6. ^ Cronkleton, Robert A. (February 10, 2016). "On-demand shuttle service will start serving KC commuters next month". Kansas City Star. Retrieved February 17, 2016.
  7. ^ Leung, Shirley (February 11, 2016). "Bridj Teams with Ford for Expansion into Kansas City". Boston Globe. Retrieved May 12, 2017.
  8. ^ https://gizmodo.com/ford-and-bridj-are-launching-an-on-demand-bus-service-i-1758448851
  9. ^ Bray, Hiawatha (August 28, 2016). "Ride service Bridj plans package deliveries, with robots helping". Boston Globe. Retrieved May 12, 2017.
  10. ^ Woodward, Curt; Vaccar, Adam; Gans, Felicia (April 30, 2017). "Bridj, local on-demand bus service, is shutting down". Boston Globe. Retrieved May 1, 2017.
  11. ^ Vaccaro, Adam; Woodward, Curt (May 2, 2017). "Toyota pullout left Bridj out of gas". Boston Globe. Retrieved May 12, 2017.
  12. ^ Kirsner, Scott (2017-05-11). "Anatomy of the Bridj collapse: Startup moved too fast". The Boston Globe. Retrieved 2017-05-14.
  13. ^ "With new owner, Bridj aims for a comeback in Australia". Boston Globe.
  14. ^ "Our Story". Bridj. Archived from the original on 6 July 2018. Retrieved 6 July 2018.
  15. ^ "On Demand public transport services for the Inner West". Transport Info NSW. Archived from the original on 6 July 2018. Retrieved 6 July 2018.
  16. ^ "On Demand public transport changes for Eastern Suburbs". Transport for NSW. Archived from the original on 6 August 2018. Retrieved 6 August 2018.
  17. ^ "News". Bridj. Archived from the original on 6 August 2018. Retrieved 6 August 2018.
  18. ^ a b "Wetherill Park On Demand service". Transport for NSW. Archived from the original on 7 August 2018. Retrieved 7 August 2018.
  19. ^ Transit Systems eyes Bridj shuttle expansion after Adelaide bus acquisition Australian Financial Review 9 May 2018