From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

IndustryComputer software
FoundedAugust 31, 2015; 6 years ago (2015-08-31)
FoundersScott Drummond
Tim Young
HeadquartersSan Francisco, California
Key people
Adam Brotman (CEO)

Brightloom (formerly eatsa) is an American company based in San Francisco that provides automation technology to restaurants. Both Eatsa and Brightloom are trade names used by Keenwawa, Inc., a Delaware corporation, which is the true legal name of this company.[citation needed]

On July 22, 2019, the company rebranded as Brightloom and closed a $30 million funding round.[1] It was also announced that Brightloom would integrate with Starbucks' mobile app and customer loyalty platform.


Brightloom sells restaurants a platform which includes software for ordering kiosks, a mobile app, digital signage, and the aggregation of orders from delivery apps for kitchen staff. For pickup, the company offers cubby hardware and shelves with integrated displays. In the fall of 2019, Brightloom has announced an advanced customer analytics platform and customer loyalty features for restaurant operators.


Eatsa restaurants[edit]

Digital cubbies at a former eatsa restaurant in San Francisco

Eatsa opened its first restaurant in 2015 with a menu focused around vegetarian quinoa bowls.[2] By the end of 2016, the company had six locations in two states and the District of Columbia. Customers would place orders via iPad kiosks or a mobile app, then pick up their food from a self-serve wall of digital cubbies, without the need to interact with an employee of the company.[3][4][5] In October 2017, eatsa closed its locations in NYC and Washington, DC, leaving only two locations in San Francisco, and announced that eatsa technology would begin to appear as an end-to-end platform in other restaurants.[6][7] By February 2019, Eatsa had closed all of its restaurants and announced plans to reopen one location in San Francisco later that year.[8]

Both Eatsa and Brightloom are trade names used by Keenwawa, Inc., a Delaware corporation, which is the true legal name of this company.

Technology platform[edit]

In December 2017, Wow Bao, a fast-casual restaurant concept in Chicago, opened a new store using the Brightloom platform as the foundation for a new, automated restaurant experience and shared plans to roll out additional Brightloom-enabled locations throughout 2018.[9]


  1. ^ Lucas, Amelia (July 22, 2019). "Starbucks licenses its 'gold standard' tech to give global franchisees access to its mobile app". CNBC. Retrieved July 22, 2019.
  2. ^ "Restaurant of the Future? Service With an Impersonal Touch". The New York Times. September 8, 2015. Retrieved September 10, 2015.
  3. ^ Constine, Josh (August 31, 2015). "eatsa, A Futuristic Restaurant Where Robot Cubbies Serve Quinoa". TechCrunch. Retrieved September 16, 2015.
  4. ^ How eatsa Works?, Washington Post, 28 October 2016.
  5. ^ "California vegetarian restaurant eatsa replaces servers with tablets and automation". CBS News. September 2, 2015. Retrieved September 25, 2015.
  6. ^ "Eatsa closes all but 2 locations". Nation's Restaurant News. October 27, 2017. Retrieved November 6, 2017.
  7. ^ "Perspective - This automated restaurant was supposed to be the future of dining. Until humanity struck back". The Washington Post. October 24, 2017. Retrieved November 6, 2017.
  8. ^ Pershan, Caleb (July 18, 2019). "Automated Quinoa Restaurant Owes Thousands in Unpaid Rent, Says Landlord". Eater. Vox Media. Retrieved July 22, 2019.
  9. ^ Stern, Neil. "With New Concept Wow Bao, Eatsa Shifts Focus From Quinoa To Technology". Forbes. Retrieved May 16, 2018.

Further reading[edit]

External links[edit]