Brilliantine // is a hair-grooming product intended to soften men's hair, including beards and moustaches, and give it a glossy, well-groomed appearance. It was created at the turn of the 20th century by French perfumer Edouard Pinaud (a.k.a. Ed. Pinaud). He presented a product he called Brillantine (from the French brillant meaning "brilliant") at the 1900 Exposition Universelle in Paris. It consisted of a perfumed and colored oily liquid.