Brit + Co

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Brit + Co
Founded 2011
Founder Brit Morin

556 Sutter Street, San Francisco, CA, 94107

Number of employees

Brit + Co is a San Francisco-based company known for its DIY online media and e-commerce platform aimed at women and girls.[1] Founded in 2011, Brit + Co currently reaches more than 10 million people monthly through its website,, mobile apps and social channels.[2] The Brit + Co platform combines e-commerce and education[3] and seeks to connect its users "with makers, designers, chefs, and inventors" to build "a community of creativity."[2]

Brit + Co was founded in late 2011 by Brit Morin, who has been described as Silicon Valley's "geek-chic answer to Martha Stewart.”[4] Morin is currently the CEO of the privately held company, which has more than 50 full-time employees.[1]


In late 2012, Brit + Co launched Brit Kits, which started as a subscription-based service that every month delivered curated DIY project kits.[5] Another feature, Brit Picks, highlights posts from dozens of food, craft and style sites.[6] The company also developed Brit + Co apps for iOS, Android, and Windows Phone[7] and launched a wedding planning website and Facebook app, Weduary.[8]

Brit + Co launched Re:Make in 2013, the company’s annual event focused on how technology is reinventing what it means to make and create.[9][10] Held in San Francisco, Re:Make is a two-day event for makers, designers, technologists, chefs and inventors from around the U.S.[9] The event begins with an invite-only conference and concludes with a maker festival open to the public.[9] During the festival, more than 100 makers demonstrate their products, and hands-on DIY workshops are available to all attendees.[9]

Launched in 2014, the Brit + Co Shop is a company-curated online marketplace that sells online classes and DIY project kits.[2]


Brit + Co has partnered with dozens of businesses including Target,[11] Method,[2] Pinterest,[12] Intel,[12] GE,[13] Lay's,[14] L'Oreal,[2] American Express,[15] UNIQLO,[16] Hallmark,[17] and 3M.[2]


Brit + Co is a venture capitalist-backed site. The company raised $1.25 million in seed funding in April 2012 from investors that included Yahoo! CEO Marissa Mayer, Tina Sharkey (former chairman of BabyCenter and co-founder of iVillage), Index Ventures, Founders Fund, General Catalyst Partners, DMGT, Cowboy Ventures, as well as several private angel investors.[6][18][8]

In 2013, Brit + Co raised $6.3 million in a Series A funding led by Oak Investment Partners. Also participating in the round were Index Ventures, Lerer Ventures, Cowboy Ventures, Yahoo! CEO Marissa Mayer, entrepreneur Karl Jacob, and “longtime Facebooker” Katie Zacarian.[19]


  1. ^ a b "Brit + Co". CrunchBase. CrunchBase. Retrieved 3 June 2015. 
  2. ^ a b c d e f "About". Brit + Co. Retrieved 3 June 2015. 
  3. ^ Weber, Harrison (21 May 2015). "Brit Morin’s Brit + Co raises $23.1M from Oak Investment Partners and others". VentureBeat (VentureBeat). Retrieved 3 June 2015. 
  4. ^ Taylor, Colleen (27 September 2012). "Brit + Co. Gets Into E-Commerce With ‘Brit Kits’, Monthly Deliveries Of All Things Crafty". TechCrunch. Retrieved 19 June 2013. 
  5. ^ Graham, Jefferson (17 October 2012). "Brit Morin is like a digital Martha Stewart". USA Today. Retrieved 20 June 2013. 
  6. ^ a b Kelly, Heather (10 May 2013). "Meet the 'Martha Stewart of tech'". CNN. Retrieved 20 June 2013. 
  7. ^ Morin, Brit. "Holy Crap! Brit + Co. is Now an App!". Brit + Co. blog post. Brit + Co. Retrieved 20 June 2013. 
  8. ^ a b Tsotsis, Alexia (30 April 2012). "Brit Morin Engages $1.25M From Marissa Mayer, Aileen Lee, Founders Fund And More To Launch Her First App, Weduary". TechCrunch. Retrieved 20 June 2013. 
  9. ^ a b c d Bloom, Jonathan (12 September 2014). "Re:Make Festival Attracts Creative Thinkers in San Francisco". ABC 7 News (ABC 7 News). Retrieved 3 June 2015. 
  10. ^ "Re:Make by Brit + Co". Brit + Co. Brit + Co. Retrieved 3 June 2015. 
  11. ^ Morin, Brit. "Ring the (Wedding) Bells! Brit is Teaming Up With Target". Brit + Co. Brit + Co. Retrieved 3 June 2015. 
  12. ^ a b "Brit Morin". Brit Morin on Pinterest. Pinterest. Retrieved 20 June 2013. 
  13. ^ Temple, Anjelika. "This Just In: We’re Teaming Up with GE to Celebrate Moms Who MAKE". Brit + Co. Brit + Co. Retrieved 3 June 2015. 
  14. ^ "Lay's Wavy Brand To Create First-Ever Pinterest Cookbook ... With Input From Fans". PR Newswire. PR Newswire. Retrieved 3 June 2015. 
  15. ^ Haas, Victoria. "5 Makers to Shop This Valentine’s Day Presented by American Express". Brit + Co. Brit + Co. Retrieved 3 June 2015. 
  16. ^ "Brit Morin Stars in New Uniglo Campaign". SFLuxe Web site. SFLuxe. Retrieved 20 June 2013. 
  17. ^ Duncan, Amanda. "Hey Y’all! Head to Hall". Brit + Co. Brit + Co. Retrieved 3 June 2015. 
  18. ^ "Brit + Co.". Brit + Co. on CrunchBase. CrunchBase. Retrieved 20 June 2013. 
  19. ^ Taylor, Colleen (25 June 2013). "Brit + Co. Nabs $6.3M Series A Led By Oak Investment Partners To Go Big On Its Tech Media Hub For Makers". TechCrunch (TechCrunch). Retrieved 3 June 2015. 

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