British Ever Ready Electrical Company
The British Ever Ready Electrical Company (BEREC) was a British electrical firm formed in 1906 as the export branch of the American Eveready Battery Company. In 1914 it became independent of its American parent company.
For decades the firm dominated the UK consumer battery market and had several factories in the UK, the largest of which was built at Tanfield Lea, County Durham, in 1968. Other factories included Dawley, Four Ashes, Maldon, Newburn and Park Lane, Wolverhampton. The company's research effort was centred upon the Central Laboratories, later known as Group Technical Centre, in St. Ann's Road, South Tottenham, London N15. The company's Head Office was in Whetstone, London N20.
In 1972, the company acquired J. A. Crabtree & Co, a manufacturer of electrical accessories.
In 1992, it was sold by Hanson Trust to Ralston Purina, owners of the American Eveready company, and is now a part of Energizer Holdings. The company closed Tanfield Lea, its last UK factory, in 1996.
- "Number one for news, opinion, sport & celebrity gossip". Birmingham Post. Retrieved 2013-09-30.
- "Ever Ready Factory, Tanfield Lea (Hansard, 21 February 1996)". Hansard.millbanksystems.com. 1996-02-21. Retrieved 2013-09-30.
- "To the new website". Localhistory.scit.wlv.ac.uk. Retrieved 2013-09-30.
- 1974 U.K. government document concerning Ever Ready/B.E.R.E.C., P. R. Mallory and Co Inc, Exide, Crompton Parkinson Ltd and Rayovac over an apparent monopoly by Ever Ready/B.E.R.E.C., Exide and P. R. Mallory and Co Inc at the other firms' apparent expense.
- Ever Ready Co. - company timeline, retrieved August 8, 2011
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