British Interactive Media Association

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The British Interactive Media Association (BIMA) is a not-for-profit industry body representing the digital industry in the United Kingdom.[1]

Formed in 1985, BIMA is a membership organisation primarily made up of digital agencies. It has offices in England, Scotland and Wales, as well as regional representatives across the UK,[2] and a membership extending to several thousand individual digital professionals.[3]

The organisation is run by an elected Executive Committee of 13 Members who are voted in at the AGM.

Purpose and activities[edit]

BIMA's purpose is to represent the interactive media and digital content sector in the UK.[4] Its core objectives are to promote the British digital industry, share knowledge and best practice, recognise excellence and support the next generation of digital professionals.[2] Nationally, BIMA acts as a liaison with academia and the government, acting as a united voice for its members and aiming to drive commercial growth in the sector.[4] Globally it champions the UK's digital industry to foster an internationally competitive industry.[2]

See also[edit]


  1. ^
  2. ^ a b c "British Interactive Media Association". Digital Ministry. Retrieved 3 October 2017.
  3. ^
  4. ^ a b "British Interactive Media Association". Crunchbase. Retrieved 3 October 2017.

External links[edit]

Other International Interactive Media Organisations[edit]