British Polling Council

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British Polling Council
John Curtice

The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom.

The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 United Kingdom general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.


The following organisations are members of the BPC (founding members in bold):[1][2]

Additionally, NOP was a founding member, but are no longer members as of 2018, and are now known as GfK.

See also[edit]


  1. ^ "Officers / Members". British Polling Council. Retrieved 30 August 2018.
  2. ^

External links[edit]