Britney Spears products

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Bottle of one of Spears' several perfumes, "Curious" released through Elizabeth Arden, Inc.

Since the launch of her career, American recording artist and entertainer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, branded clothing, and perfumes.

Official video releases[edit]

Year DVD information DVD contents
1999 Time Out with Britney Spears
  • Release date: November 29, 1999
  • U.S. peak position: #7
  • 1st DVD


  • U.S: 3x Platinum
  • CAN: Gold
  • Music videos
  • Trivia game
  • Photos
  • Behind the scenes
  • Biography (text)
2000 Britney Spears: Live and More!
  • Release date: November 21, 2000
  • U.S. peak position: #4
  • 1st Live DVD


  • U.S: 3x Platinum
2001 Britney: The Videos
  • Release date: November 20, 2001
  • U.S. peak position: #1 (2 weeks)
  • 2nd Live DVD


  • U.S: 2x Platinum
2002 Britney Spears Live from Las Vegas
  • Release date: January 22, 2002
  • U.S. peak position: #1 (6 weeks)
  • 3rd Live DVD


  • U.S: 2x Platinum
  • France: 1x Platinum (20,000)
  • Australia: 1x Platinum
  • Argentina: 1x Platinum [1]
  • Full HBO Concert Special
2004 Britney Spears: In the Zone
  • Release date: April 6, 2004
  • U.S. peak position: #1 (1 week)
  • 4th Live DVD


  • U.S: 1x Platinum
  • France: 1x Platinum (20,000)
  • Australia: Gold
2004 Greatest Hits: My Prerogative
  • Release date: November 9, 2004
  • U.S. peak position: #1 (3 weeks)
  • 1st Greatest hits DVD


  • U.S: 2x Platinum
  • Australia: 2xPlatinum
  • France: Platinum
  • Mexico: Gold
  • Argentina: 2xPlatinum [2]
  • 20 music videos
  • Bloopers
  • Alternate takes for some videos
  • Bonuses
    • Behind the Scenes footage of Britney.
    • Toxic [Karaoke version]
    • I'm A Slave 4 U [Acapella Video]
2005 Britney & Kevin: Chaotic... the DVD & More
  • Release date: September 27, 2005
  • U.S. peak position: #1 (1 week)
  • 1st Reality TV DVD

Rated as:

  • Singapore: PG
  • Australia: M
  • UK: 15
  • 5 episodes
  • 2 music videos
  • Making of "Someday (I Will Understand)" Video
  • Bonus EP
  • Photo gallery
2009 Britney: For the Record
  • Release date: April 7, 2009
  • U.S. peak position: #1 (1 week)
  • 1st Documentary DVD
  • Full Documentary
  • 6 Remixes
  • Bonus Material
2011 Britney Spears Live: The Femme Fatale Tour
  • Release Date: November 21, 2011
  • U.S peak position: #2 (1 week)
  • Presented on Epix
  • Full Concert


  • U.S: Platinum
  • Australia: Gold
  • France: Gold


Spears endorsed her first Elizabeth Arden perfume "Curious" in 2004, and made $100 million in sales in its first year.[3] In September 2005, Spears released the fragrance "Fantasy".[4] In April 2006, Spears launched "Curious In Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a fragrance collection "Believe". She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". In 2009, "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour magazine readers, for "Best Drugstore Fragrance."[5]

As of 2009, Spears claimed to have sold 30 million bottles worldwide.[4] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide.[6] According to a Daily Express newspaper report in 2013, a bottle of a Britney Spears fragrance was sold every 15 seconds worldwide.[7]

Year Fragrance Information Bonus CD


Release date: September 2004
  • Number one fragrance of 2004
  • Honored Best Woman's Fragrance in 2005

Tagline: "Do you dare?"

"Someday (I Will Understand)" CD Single.
2005 Fantasy Release date: September 15, 2005

Tagline: "Everybody has one."

Bonus CD including songs "And Then We Kiss" (Junkie XL Remix) and "Breathe on Me"

Curious: In Control

Release date: April 16, 2006

Tagline: "Are you?"

2006 Midnight Fantasy
Release date: December 2006

Tagline: "Magic Begins at Midnight."



Release date: September 24, 2007

Tagline: "The greatest freedom is to believe in yourself."

Her fifth studio album, Blackout (Only with purchase over $50)
2008 Curious Heart
Release date: January 2008

Tagline: "Live yours to the fullest."

2009 Hidden Fantasy
Release date: January 2009

Tagline: "What do you have to hide?"

2009 Circus Fantasy
Release date: September 2009

Tagline: "Where Nothing is what it seems"

Bonus CD including songs "Circus" (Junior Vazquez Electric Circus Remix) and "Kill the Lights"
2010 Radiance Release date: September 2010

Tagline: "Choose your own destiny"

2011 Cosmic Radiance Release date: August 2011

Tagline: "Be the brightest star in the universe"

2012 Fantasy Twist Release date: October 2012

Tagline: "Choose Your Fantasy"

2013 Island Fantasy Release date: April 2013

Tagline: "What's your island fantasy?"

2013 Fantasy: Anniversary Edition Release date: October 2013

Tagline: "10 Hugs & 10 Kisses, xoxo - Britney"

2014 Fantasy: The Nice Remix Release date: February 2014

Tagline: "Everybody has one. Naughty or Nice."

2014 Fantasy: The Naughty Remix Release date: February 2014

Tagline: "Everybody has one. Naughty or Nice."

2014 Fantasy: Stage Edition
Release date: July 2014

Tagline: "Your faint fantasy fragrance + limited edition bottle xoxo, Britney"

2014 Rocker Femme Fantasy
Release date: November 2014

Tagline: "Unlock your rock n roll side"

2015 Fantasy Intimate Edition Release date: June 2015

Tagline: "Everybody has an intimate fantasy"

2016 Maui Fantasy Release date: February 2016

Tagline: "Aloha From Hawaii - xoxo Britney"

2016 Private Show Release date: July 2016

Tagline: "It's your Private Show."

2017 Fantasy In Bloom Release date: January 2017

Tagline: None

2017 VIP Private Show Release date: August 2017

Tagline: "It's your #VIPSHOW."

2018 Sunset Fantasy Release date: January 2018

Tagline: “Experience summer in a bottle.”

2018 Prerogative Release date: July 2018

Tagline: “A fragrance for all.”

2019 Rainbow Fantasy Release date: January 2019

Tagline: “What color is your Fantasy?.”



Year Nominee / work Award Result
2006 Curious Glamour magazine "Glammy" readers' poll, Best Fragrance - drugstore [8] Won
2007 Best Fragrance - drugstore [9] Nominated
2008 "Glammy" readers' poll, Best Fragrance - drugstore Nominated
2009 "Glammy" readers' poll, Best Fragrance - drugstore [10] Nominated
2010 "Glammy" readers' poll, Best Fragrance - drugstore [11] Won
2010 Circus Fantasy Cosmopolitan magazine awards, Best Celebrity Fragrance For Women [12] Won
2018 Fantasy In Bloom Hollywood Beauty Awards, Fragrance of the Year [13] Won



In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing' when you pressed her belly button - along with miniature dolls & Britney concert stages/Tour Bus toy replicas. The line of merchandise eventually included Britney porcelain dolls.[14]

Video game[edit]

Aggregate scores
GameRankings(PS2) 63.29%[15]
(GBA) 57.75%[16]
(PC) 18%[17]
Metacritic(PS2) 63/100[18]
(GBA) 53/100[19]
(PC) 24/100[20]
Review scores
AllGame3/5 stars[21][22]
(PC) 2/5 stars[23]
Game Informer(GBA) 8/10[27]
(PS2) 7.75/10[28]
GamePro4/5 stars[29]
GameSpot(PS2) 6.9/10[30]
(GBA) 6.4/10[31]
GameSpy(PS2) 70%[32]
(GBA) 53%[33]
IGN(PS2) 5.5/10[35]
(GBA) 5/10[36]
Nintendo Power2.8/5[37]
OPM (US)4/5 stars[38]
PC Gamer (US)18%[39]
Entertainment WeeklyB+[40]

Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Britney Spears. The story is that players must pass "auditions" to tour as Spears' dancers.

Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.

The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected" and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.

There's also a video vault. When players complete auditions they get backstage passes to unlock 360 immersive videos and behind the scenes footage. The game also includes various remixes during behind the scenes footage, menus, and credits. It also has photoshoots during credits.

Versions of the game were released for Game Boy Advance on March 25, 2002, PlayStation 2 on May 8, 2002, and PC on June 19, 2002.

Reviews of the game are average. GameRankings and Metacritic gave it a score of 57.75% and 53 out of 100 for the GBA version,[16][19] 63.29% and 63 out of 100 for the PS2 version,[15][18] and 18% and 24 out of 100 for the PC version.[17][20]

Entertainment Weekly gave the PS2 version a B+ and stated that "the game is just cheesy enough to make you stop, look, and bust out dancing."[40] The Cincinnati Enquirer gave it a positive review and said of the game, "There's nothing groundbreaking about it, but in some ways, that's what keeps the game fun."[42] However, Maxim gave the same console version a score of four out of ten and called it "a mindless version of 'Simon Says' to the masterful beats of 'Oops!... I Did It Again.'"[41]

Mobile games[edit]

A cell phone game created by Qplaze-RME and Sony BMG titled "Adventures of Britney Spears" was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release. Ten years later she started working on a game with Glu.[43] In 2016 she released a casual role play as a pop star game called Britney's American Dream in May 2016 and it sold 500,000 copies.[44][45]

Spears launched another mobile game in May 2016, Britney's American Dream. The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.[46]


In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers.[47] After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year.[48] It premiered on July 1, 2010 with prices ranging from $14 to $78.[49] In an interview with InStyle Magazine's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.[50]

In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.[51]


  • Heart to Heart (May 9, 2000)
  • A Mother's Gift (April 10, 2001)
  • Stages (including the DVD 3 Days in Mexico, December 2002)[52]

Other products[edit]

Spears released a range of hair care products in the supermarket chain Lidl in December 2014 in England.[53] Early in her career she had a line of sunglasses.[54] Spears has sold other branded merchandise, including notepads, pens, wall clocks and messenger bags.[55]


Spears has endorsed several brands throughout her career, including Polaroid, Skechers, Got Milk?, Eos and Pepsi.[56] She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, PlentyOfFish, Beats Electronics, Sony, Nokia and Samsung.[57]


  1. ^ [1][dead link]
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  12. ^ Cosmopolitan Fragrance Awards Archived 2011-09-07 at the Wayback Machine (2010). Retrieved 2012-05-22.
  13. ^ [2] (2018). E!. Retrieved 2018-05-05.
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External links[edit]