Broadview Security

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Brinks Home Security
Industry Security systems
Founded

1983 (as Brink's Home Security)

                    2009 (as Broadview)
2018 (licensed to Monitronics)
Key people
Jeff Gardner - C.E.O , Travis Miller Vice President
Services Home Security and Commercial Security
Website www.brinkshome.com

Brinks Home Security is an American provider of home security services headquartered in Dallas, Texas. The company had over 1.3 million customers in the U.S. and Canada.[1] It was spun off from The Brink's Company in 2008.Broadview Security has since been acquired by Tyco International[2] and has merged with ADT Security Services.

In 2018, Monitronics (MONI) announced it had licensed the Brinks Home Security and that the company, as well as LiveWatch, would be doing business as Brinks Home Security.[1]


History[edit]

Broadview Security was first established in 1983 as Brink's Home Security, a subsidiary of The Brink's Company. The Brink's Company in all its forms has existed since 1859. Brink's Inc., Broadview's former sister company, is known for its armored trucks.

In 2008, the spin-off of Brink's Home Security Holdings, Inc. as a stand-alone publicly traded company was official. The company began trading on the New York Stock Exchange (NYSE) under the symbol "CFL." As a condition of the spin-off, the company was required to change its brand, and in 2009, launched the new brand, Broadview Security.[3]

On May 12, 2010, Tyco International acquired Broadview in a transaction valued at $2.0 billion. As part of the merger, Broadview's services were transitioned to the company's ADT brand.[4][5]

In early 2018, Monitronics (MONI) announced that it had licensed the Brinks Home Security name and would begin operations under the name on May 31, 2018. Merging the Moni Smart Security and Livewatch Branding under the Brinks Home Security Branding[6]

In June of 2018 Monitronics authorized dealers were re-branded to Brinks Authorized dealers offering Professional installation of home security panels ranging brands from Honeywell/Ademco, 2Gig, Nest, Quality of Life, and Alarm services like Alarm.com.[7]

Criticism of advertising[edit]

Broadview's television commercials had raised concerns in the Alarm Monitoring industry, regarding what could be perceived as a return to unscrupulous advertising practices.[8]

Critics have pointed out a number of technical inaccuracies in the Broadview commercials specifically the ones where the intruder attempts to enter the house by smashing a window or glass door which meant if they'd occurred as depicted, would indeed not have sounded the alarm system without a glass break sensor being present—much less engendered the exaggerated, immediate response shown by the company.[9] And although crime rates in the United States have generally been dropping, criticism of the company's attempts to drive sales by instilling even greater fear within the most vulnerable members of society, women and children, had become frequent.[10] Unflattering parodies of Broadview's TV commercials, mocking the company's attempts to manipulate consumers,[11] can often be found online.[12][13][14]

References[edit]