Broadway Baby

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Broadway Baby
Web address
Slogan Brighter Coverage
Commercial? yes
Type of site
Reviewing Publication
Registration Optional
Available in English
Content license
Owner Web Editors Ltd
Editor Thom Louis, Tom King & Leila Battison
Launched 1 August 2004; 11 years ago (2004-08-01)
Current status Active

Broadway Baby is an online and printed review guide first published in 2004 and is the largest reviewing publication at the Edinburgh Festival Fringe.

It contains reviews of music, comedy, theatre and dance at the Edinburgh Festival Fringe, Brighton Fringe, Camden Fringe and year-round in London and Central Scotland.

Company history[edit]

Broadway Baby was founded to cover the Edinburgh Festival Fringe in 2004. In 2006 Broadway Baby started one of the first video podcasts of the Edinburgh Festival Fringe.[1] In 2008 coverage started of the Brighton Fringe and in 2012 Broadway Baby launched year-round review coverage in London. In August 2012, Broadway Baby also comprehensively covered the Camden Fringe for the first time.[2] The appointment of a Scotland Editor in 2014 has ensured some coverage of theatre in Edinburgh outside of August, and also from the major producing theatres in Glasgow and Dundee.

Broadway Baby recruits a volunteer review team who have practical experience in performance and the ability to communicate through the written word.[3] During the Edinburgh Festival Fringe the team includes approximately 20 editorial staff who schedule and edit reviews.

Broadway Baby is a founder member of the Festival Media Network.


Readership of Broadway Baby varies during the year with a peak in August during the Edinburgh Festival Fringe. Website visitors in August 2012 were in excess of 230,000 with over 7.5 million page views.[4] During August, Broadway Baby also publishes a printed review guide called Broadway Baby Review. 20,000 copies are distributed every other day to the main festival venues.


Broadway Baby lists events free-of-charge using data obtained direct from the various Fringe organisations. Review content is attached directly to a listing. Broadway Baby also allows the audience to review shows in addition to their in-house team of reviewers.

In 2012 Broadway Baby became the largest reviewer at the Edinburgh Festival Fringe after publishing over 1900 reviews during August alone,[5] overtaking ThreeWeeks which had previously been the largest reviewer at the Festival.


  1. ^ "YouTube". Retrieved 1 September 2012. 
  2. ^ "Latest Camden Reviews". Retrieved 1 September 2012. 
  3. ^ "Become A Broadway Baby". Retrieved 1 September 2012. 
  4. ^ "Final EdFringe Stats". Retrieved 1 September 2012. 
  5. ^ "Broadway Baby: Edinburgh 2012". Retrieved 1 September 2012. 

External links[edit]