Brodick has the Isle of Arran's main ferry terminus (a second, smaller ferry sails from Lochranza) which connects Brodick to Ardrossan on the mainland and thence the national rail network. The ferries are operated by Caledonian MacBrayne. The MV Caledonian Isles plies this route. The crossing generally takes less than 1 hour. The route is one of the busiest crossings on the CalMac network, and dolphins and basking sharks can often be spotted en route.
Brodick is a popular holiday destination and a base for hill-walking. Tourism provides much of the village's economic base. There are many family-owned and independent businesses, such as hotels, restaurants, shops, bed and breakfast establishments, guest houses and outdoor activities. There are a brewery, a sports and leisure complex and an 18 hole golf course.