1-Up Studio

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1-Up Studio Inc.
Native name
1-Up Sutajio Kabushikigaisha
Brownie Brown
Subsidiary of Nintendo
IndustryVideo games
FoundedJune 30, 2000; 19 years ago (2000-06-30)
FounderKameoka Shinichi
Kouji Tsuda
Key people
Gen Kadoi
Representative Directors
Yoshiaki Koizumi
Keizo Kato
Representative Auditor
Futoshi Yamaguchi
ProductsMother 3
Mana series
Super Mario series
Number of employees
60[1] (2020)

1-Up Studio Inc. (1‐UPスタジオ株式会社, Wan-Appu Sutajio Kabushiki Gaisha), formerly Brownie Brown Inc. (ブラウニーブラウン, Buraunī Buraun), is a Japanese video game developer founded on June 30, 2000 in Tokyo, Japan, and owned by Nintendo. On February 1, 2013, the company announced that due to their recent co-development efforts with Nintendo, that they were undergoing a change in internal structure, which included changing the name of their company to 1-Up Studio.[2]


Brownie Brown logo, in brown, containing a gnome between the words
Logo of the company's former name - Brownie Brown - used until February 2013

The company consists of many ex-Square Co., Ltd. 2D artists. At least two of its founders (Kameoka Shinichi and Kouji Tsuda) had previously worked on the award-winning Mana series on the Game Boy and Super NES platforms.[3] The founders left Square due to "differing ideals."[4]

The company's first original creation was the Japan-only Magical Vacation for the Game Boy Advance, which was released in 2001. Another popular title developed by Brownie Brown was Sword of Mana, which was created for and published by Square Enix. Thought to be a new title in the Seiken Densetsu series, it was actually an enhanced remake of the first game in the series, Seiken Densetsu: Final Fantasy Gaiden (known as Mystic Quest in Europe and Final Fantasy Adventure in North America).

The company has also been credited with the development of Mother 3 in a collaborative effort with Shigesato Itoi and HAL Laboratory for the Game Boy Advance, and Magical Starsign (Magical Vacation: When the Five Stars Align in Japan) for the Nintendo DS. Brownie Brown, one of the game's three developers, expressed interest in a Nintendo DS port of Mother 3 if Nintendo asked them to make it, and that they would like it to be enjoyed by fans abroad.[citation needed]

While the company has only released video games for Nintendo's handheld video game systems up to this point, the company had previously announced a title for the Nintendo GameCube, named Gofuku, which was scheduled for release in 2005 and was announced alongside Magical Vacation: When the Five Stars Align.[5][6]

The company later released Blue Dragon Plus for the Nintendo DS, developed alongside Mistwalker,[7] and entered into the downloadable games market in 2009 with A Kappa's Trail, a DSiWare game.[8] Brownie Brown also worked on the DS title Livly Garden, based on a browser game from So-net Entertainment, released in Japan on January 28, 2010,[9] and aided in the development of two Level-5 titles, Professor Layton's London Life, a bonus game included with Professor Layton and the Last Specter, and Fantasy Life, for the DS and 3DS respectively.[10]

On February 1, 2013, the company announced on their original official website that, as a result of their recent development cooperation efforts with Nintendo, Brownie Brown had undergone changes in internal structure, which included officially changing the name of their company to 1-Up Studio.[2]

Games developed[edit]

As Brownie Brown[edit]

List of video games developed as Brownie Brown[11]
Year Title Genre(s) Platform(s) Publisher
2001 Magical Vacation Role-playing Game Boy Advance Nintendo
2003 Sword of Mana Action role-playing Game Boy Advance Square Enix
2006 Mother 3 Role-playing Game Boy Advance Nintendo
Magical Starsign Role-playing Nintendo DS Nintendo
2007 Heroes of Mana Real-time strategy Nintendo DS Square Enix
2008 Blue Dragon Plus Tactical role-playing Nintendo DS AQ Interactive
2009 A Kappa's Trail Puzzle Nintendo DSi Nintendo
Professor Layton's London Life[co 1] Role-playing Nintendo DS Level-5
2010 Livly Garden Nintendo DS Marvelous Entertainment
2011 Super Mario 3D Land[co 2] Platform Nintendo 3DS Nintendo
2012 Fantasy Life[co 1] Role-playing Nintendo 3DS Level-5
Life simulation Nintendo


  1. ^ a b Co-developed with Level-5.
  2. ^ Co-developed with Nintendo Entertainment Analysis & Development.

As 1-Up Studio[edit]

List of video games developed as 1-Up Studio[11]
Year Title Genre(s) Platform(s) Publisher
2013 Flipnote Studio 3D[co 1] Nintendo 3DS Nintendo
Super Mario 3D World[co 1] Platform Wii U Nintendo
2014 Captain Toad: Treasure Tracker[co 1] Action puzzle Wii U Nintendo
2015 The Legend of Zelda: Tri Force Heroes[co 1] Action-adventure Nintendo 3DS Nintendo
2017 Super Mario Odyssey[co 1] Platform Nintendo Switch Nintendo
2018 Captain Toad: Treasure Tracker[co 1] Action puzzle Nintendo Switch Nintendo
Nintendo 3DS
2019 Ring Fit Adventure[co 1] Exergame Nintendo Switch Nintendo
2020 Animal Crossing: New Horizons[co 1] Social simulation Nintendo Switch Nintendo



  1. ^ a b "Company History" 会社の沿革. 1-up-studio.jp (in Japanese). 1-Up Studio. Retrieved 11 April 2020.
  2. ^ a b Ishaan (2013-02-01). "Nintendo Subsidiary, Brownie Brown, Changes Name To 1-Up Studio". Siliconera. Retrieved 2013-02-01.
  3. ^ IGN Staff (September 29, 2000). "Beware of Hitchhiking Brownies". IGN. Retrieved 2011-09-03.
  4. ^ Long, Andrew (November 3, 2000). "Brownie Brown President Talks About Name, Game". RPGamer.com. Archived from the original on 2012-07-30. Retrieved 2008-07-29.
  5. ^ "GAF - News - Brownie Brown reveals new DS RPG & GC game". Archived from the original on 2006-03-21. Retrieved 2006-06-19.
  6. ^ "RPGamer - News Bulletin - Brownie Brown Names Latest Project". Archived from the original on 2006-11-06. Retrieved 2006-06-19.
  7. ^ "Brownie Brown developing Blue Dragon Plus". GoNintendo. Retrieved May 24, 2020.
  8. ^ Gantayat, Anoop (December 7, 2009). "Nintendo Teams with Brownie Brown for DSiWare". andriasang.com. Archived from the original on 2012-07-30. Retrieved 2010-03-03.
  9. ^ Gantayat, Anoop (August 21, 2009). "Brownie Brown Returns on the DS". IGN.com. Retrieved 2009-08-21.
  10. ^ Gantayat, Anoop (August 25, 2009). "Level-5 Shares Future Vision". IGN.com. Retrieved 2009-08-25.
  11. ^ a b "開発協力 | 1-UP Studio Inc". 1-up-studio.jp. Retrieved 2020-05-29.

External links[edit]