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Brownism was a phrase used in an article by BBC reporter Mark Easton to describe the political ideology of Gordon Brown. The related personal identifier "Brownite" has been used to describe people close to Brown. In an opiniated article, Anthony Giddens claimed that in contrast to Blairite, the adjective used to refer to the political ideology of Tony Blair, Brownites tend to be less enthusiastic about market driven reforms such as tuition fees and foundation hospitals and more keen on the role of the state, less critical of Labour's links to the unions and critical of media management techniques such as the use of spin doctors. Will Hutton opined: "Like Tony Blair he [Gordon Brown] is a believer in a pluralist and fair society, social mobility, and marrying economic efficiency with social justice".
A list of people that have been referred to as Brownites by the press
- Alistair Darling
- Dawn Primarolo
- Des Browne
- Donald Dewar
- Ed Balls
- Ed Miliband
- Harriet Harman
- Kevan Jones
- Nick Brown
- Nigel Griffiths
- Shriti Vadera
- Tom Clarke
- Tony Lloyd
- Yvette Cooper
- Easton, Mark (11 July 2011). "Introducing Cameronism". BBC News UK. Retrieved 11 July 2011.
Majorism and Brownism are unconvincing stubs. History appears to have decided they may have re-upholstered the settee and scattered a few cushions but they didn't alter the feng shui of the room.
- The New Statesman, Volume 21, Issues 1036–1049, p 11
- "The rise and fall of New Labour". New Statesman. 17 May 2010. Retrieved 23 July 2010.
- Jones, Nicholas (7 September 2006). "UK | UK Politics | Brownites v Blairites – the full story". BBC News. Retrieved 23 July 2010.
- Hutton, Will (21 June 2006). "How to beat Blair: become a Blairite | Comment is free | guardian.co.uk". London: Guardian. Retrieved 23 July 2010.
- "The Blairites and the Brownites | Mail Online". London: Dailymail.co.uk. 11 April 2006. Retrieved 24 July 2010.
- : Life at the Heart of New Labour – Peter Mandelson
- Millie, Andrew, Moral politics, moral decline and anti-social behaviour, People, Place & Policy Online (2010): 4/1, p 7.
- Mark Oliver and agencies (11 May 2007). "Who are the Brownites? | Politics | guardian.co.uk". London: Guardian. Retrieved 24 July 2010.
- news.yahoo.com/14/20100825 – cruddas-backs-david-miliband
- White, Michael (6 January 2010). "Ballot call over Gordon Brown's leadership – what next?". The Guardian. guardian.co.uk. Retrieved 24 November 2012.