Bruce Livingstone

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Bruce Livingstone is a Canadian entrepreneur who founded Calgary-based iStockphoto, an online distributor of stock photography.

Livingstone started iStockphoto in 2000 as a project offering stock photos for free over the internet. In 2002, high monthly bandwidth bills prodded him to implement a payment/credit system. In 2006, Livingstone sold iStockphoto to Getty Images for $50 million, where he continued on as iStockphoto's CEO.[1] Livingstone picked up additional roles at Getty (including SVP Consumer[2]) but left Getty and iStockphoto in 2009.[1]

In 2010, he became CEO of Saatchi Online, an internet-based art community, and later resigned his position in 2012.[citation needed]

In 2013, unhappy with the direction of iStock under Getty (and following the expiration of his non-compete agreement) Livingston founded Stocksy United, a royalty-free stock photo and video agency based in Victoria, BC.[3]


  1. ^ a b Rasbach, Noreen (June 3, 2009). "Hot Stock". Report on Business Magazine. The Globe and Mail. Retrieved February 16, 2020.
  2. ^ Shankland, Stephen (March 23, 2009). "iStockphoto founder, CEO leaves Getty". CNET. Retrieved February 16, 2020.
  3. ^ Purvis, Mifi (October 11, 2013). "Calgary's iStock founders are back in competition with Getty Images". Canadian Business. Retrieved February 16, 2020.

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