Bruno Mars: 24K Magic Live at the Apollo
|Bruno Mars: 24K Magic Live at the Apollo|
Promotional poster of the TV Special
|Released||November 29, 2017|
Bruno Mars: 24K Magic Live at the Apollo was a television special starring American singer-songwriter Bruno Mars performing live at the Apollo Theater in Harlem, New York City. It was produced by Fulwell 73 Productions, co-produced by Ben Winston and Mars and it aired on November 29, 2017, on CBS. The show features scenes of the artist and his band interacting with customers in a hair salon, giving out tickets, singing on the streets of Harlem, intercut with the performance of songs from Mars' third studio album, 24K Magic (2016) at the Apollo Theater.
The TV special received a postive response from reviewers; some praised the energy of the live performances, while others said that we might be neglecting Mars. It was first released in Japan on April 11, 2018, through Warner Music Japan, as part of the album's deluxe edition, on Blu-ray. Bruno Mars: 24K Magic Live at the Apollo attracted an approximate 9.76 million viewers on its two broadcasts. It was nominated at the 70th Primetime Creative Arts Emmy Awards in the category of Outstanding Music Direction.
In September 2017, American entertainment magazine Us Weekly announced plans for a TV special by Mars at the Apollo Theater, in New York City. Mars had already "teased" tickets to a "secret New York Show" and was seen at the top of Apollo's marquee performing the singles "24K Magic" (2016) and "That's What I Like" (2017). It was later confirmed that Mars would be starring in his first TV concert special, titled Bruno Mars: 24K Magic Live at the Apollo, a one-hour special, which aired on CBS on November 29, 2017 at 10-11 p.m. Eastern/Pacific.
The TV concert special was produced by Fulwell 73 Productions, with Bruno Mars and Ben Winston serving as executive produceres. Chris Howie directed the TV special, while Carly Shackleton was a supervising producer, Lou Fox served as line producer and Jez Breadin was in charge of floor production. Julie Greenwald was aco-executive producer and Leo-Perman was in charge of the executive production. David Dieckman and Craig Anderson were the video enconding and menu design authors for Craigman Digital.
Ben Winston said, "Bruno Mars is the greatest performer in the world, to be producing his first television special is a true honor." While, Jack Sussman, Executive Vice President, Specials, Music and Live Events at CBS affirmed that Mars is one og the best performeres of this generation and CBS was thrilled to broadcast his TV special. Sussman added, "He burns the roof off the Apollo while paying respect to its tradition and history." On November 20, 2017, Mars shared a trailer for the show, in which he is seen with some of his bandmates in a car with a bullhorn greeting the locals, working in a kitchen and performing on top of the Apollo Theater's marquee.
Mars confessed when he and his band where recording scenes with customers in a hair salon, giving out tickets and performing on the streets of Harlem, they were told to "shut up" by people hanging out of their doors. He also told, that only at this point in his carreer he felt prepared to face the "brutal audience at the Apollo", as they had in the past booed off performers at the "Amateur Night at the Apollo". Mars said that when he and his band filmed at the Apollo Theather they were "a well-oiled machine" and "people are going to get the best that I got". He chose the Apollo Theather to record the TV special, since for him its is a "magical place" due to its "rich history in music and pop culture". Mars concluded, saying the best part were "the locals in Harlem" being so welcome.
CBS and Atlantic Records partnered with Bruno Mars to premiere his first prime-time television special. The concert was recorded at the legendary Apollo Theater in New York City, where Mars started the show with a performance atop the Apollo's iconic marquee. Mars and his band, The Hooligans, also sung on the streets, visited and goofed with locals in the Harlem neighborhood in euphoric and close moments. The performance was intercuted with the aforementioned footage. The show started with Mars and The Hooligans walking on the streets talking, shooking hands, entering beauty salons and having conversations on the steps and inviting these people to the attend the concert at the Apollo Theater. The concert started at the Apollo's marquee, having to stop the traffic on 125th Street, with Mars performing "24K Magic". Him and The Hooligans continued the show inside the Apollo Theater, with the singer saying, in the beggining of the concert, to the audience "All I wanna do is have some fun with you".
They played several songs from his third studio album, 24K Magic (2016), including "That's What I Like", "Finesse", and "Perm". During the concert, Mars got off the stage, several times, to change his clothes, he and his band and did choreocraphed dances which led to the audience always be moving. The former also serenated Mary, a woman he talked with at her steps. During the performance of "Versace on the Floor" the singer was wearing green trousers, a silk Hawaiian-style shirt, no socks and brown leather loafers. At this point, he moved around the stage how he wanted to, withouth a choreography. Before the last song was performed Mars and his band ate at Sylvia's Soul Food. "Uptown Funk", closed the setlist at the Apollo Theater, with Mars in a "dark-pink smoking jacket" with a black neckband collar and a hat with a small feather.
"This is where Obama sat, right here!” Mars exclaimed. Their plates were heaped with mounds of fried chicken, collard greens, and rice. Eventually, he and the Hooligans got up from their meal and performed a cover of “Your Love Keeps Lifting Me (Higher and Higher),” a hit for Jackie Wilson in 1967. Tables of dazed-looking tourists clapped along. Mars, for his part, sounded terrific—his voice is golden, rich, unwavering. “Goodnight!” he hollered before tossing the microphone on the floor and pilfering a drumstick from a nearby table.
Ivvory from SoulBounce said the show was "more than just a chance to catch a glimpse of his electrifying stage act" as he also provided the TV Special "with humor from time to time". She added, that it gave a chance "to see the charismatic crooner work his magic on the residents of Harlem". Amanda Petrusich writing for The New Yorker praised Mars' performance of "Versace on the Floor", she said "the strength of his performance of the song was undeniable." Petrusich concluded, "we might be overlooking Bruno Mars". A Hardcover Book titled "Bruno Mars Live at the Apollo" with 144 pages was issued containing photographies of Mars and The Hooligans at the concert, behind the scenes making of the show and never-before-seen photos, all shot by Florent Dechard.
Viewership and Acollades
On its premiere airing, on November 29, 2017, Bruno Mars: 24K Magic Live at the Apollo was watched by 5.36 million viewers. The TV special was broadcast again on January 26, 2018 and was watched by 4.40 million viewers. It was nominated at the 70th Primetime Creative Arts Emmy Awards in the category of Outstanding Music Direction.
Disc Two — Bruno Mars Presents 24K Magic Live at the Apollo
- Good Morning Harlem
- "24K Magic" (Live At The Apollo Theater)
- "Finesse" (Live At The Apollo Theater)
- "Perm" (Live At The Apollo Theater)
- Chess In Harlem
- "Calling All My Lovelies" (Live At The Apollo Theater)
- "Chunky" (Live At The Apollo Theater)
- "That's What I Like" (Live At The Apollo Theater)
- "Straight Up & Down" (Live At The Apollo Theater)
- "Versace on the Floor" (Live At The Apollo Theater)
- Sylvia's Soul Food
- "Uptown Funk" (Live At The Apollo Theater)
The deluxe edition of 24K Magic included the standard CD version, along with the remix of "Finesse" and, on an one-disc Blu-ray, the TV special performance at the Apollo Theater. It was first released in Japan on April 11, 2018 by Warner Music Japan. It was released in several european countries on June 29, 2018 via Atlantic Records. On the United Kingdom it was issued, also by Atlantic Records, on July 6, 2018 and in Australia on July 13, 2018.
|Japan||April 11, 2018||Warner Music Japan||CD+Blu-Ray||Deluxe|||
|France||June 29, 2018||Atlantic Records|||
|United Kingdom||July 6, 2018|||
|Australia||July 13, 2018|||
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