Bruno Serato

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Photo courtesy of Greg Gorman Photography

Sir Chef Bruno Serato is an Italian philanthropist, restaurant owner and chef, author, and speaker. Sir Chef Bruno has inspired change around the world by speaking at special events for over 30 years. From speaking at the United Nations to the Vatican TV and National Convention, Sir Chef Bruno has spoken before audiences of nearly 100,000 individuals about his charity program Caterina's Club to inspire people around the world to end world hunger.[1] Sir Chef Bruno is the founder of Caterina's Club, an orange-county based charity that feeds over 3,000 children per night seven days a week in over 25 cities and 62 locations throughout Orange County, California. Bruno has owned and operated the Anaheim White House Restaurant since 1980, which unfortunately burned down in February 2017 due to an electrical outlet fire. The Anaheim White House Restaurant is well known as a national Historical Landmark built in 1909 and is not only well known for its decadent food and outstanding service, but for its philanthropic work. The restaurant is currently undergoing reconstruction with a projected opening date of March 2018.[2] Bruno's personal website is https://www.ChefBrunoSerato.com.

Early life[edit]

Bruno was born in Laon, France in 1956.[3] Bruno's parents, Delio Serato (father) and Caterina Lunardi (mother), were Italian immigrant and Bruno is one of seven children they had together. Bruno's family moved back to San Bonifacio in 1967 where Bruno began his passion for the hospitality industry at the age of 14. Bruno served one year in the Italian Air Force at age 20 before moving to the United States in 1980.

He holds American citizenship.[4]

Career[edit]

Bruno Serato arrived in the U.S. from his native Italy speaking no English with only $200 in his pocket.[5] From the time he arrived in California in 1980, Bruno began working as a busboy at a French restaurant called La Vie en Rose. In 1987, Bruno made a deal to purchase the Anaheim White House Restaurant from the previous owner solely with a handshake.

Through hard work and determination, he worked his way up from busboy to owner of the critically acclaimed Anaheim White House restaurant, whose patrons include U.S. Presidents, sports stars and celebrities.[6] Bruno now owns the Anaheim White House restaurant, which burned down due to an electrical fire in February 2017.[7] Among the most prized possessions of Bruno was a rosary given to him by Pope Francis, which was recovered from the ashes the day after the fire. [8] Bruno's work as a restaurateur has expanded and Bruno opened a catering company called White House Catering.[9]

Restauranteur[edit]

Bruno is the owner of the world-famous Anaheim White House Restaurant, an Italian Steakhouse known for its beautiful, elegant and delicious food as well as its philanthropy work. Since Bruno is also the founder of Caterina's Club,[10] the restaurant regularly hosts events and fundraisers that benefit the charity,[11] including the annual KFI Radio "Pastathon" that generates tens of thousands of pounds of pasta and sauce to help feed the children.[12] The Anaheim White House serves a variety of delicate and exquisite food ranging from steak and lobster to beautifully-plated sushi dishes and desert[13][14][15] Bruno's prized Anaheim White House Restaurant is also available for private events in its west-wing banquet room as well as the restaurant floor.[16] Joining the ranks of other restaurant industry greats including Ella Brennan, the 92-year-old owner of Commander’s Palace, Ted Balestreri of Cannery Row in Monterrey and Ruth Fertel, founder of Ruth’s Chris Steakhouse, Sir Bruno Serato of the Anaheim White House will be inducted into the Distinguished Restaurants of North America Hall of Fame at a ceremony to be held in the later part of 2018. [17]

Literary Works[edit]

Bruno has authored many books including Temptation at the White House. His new work, titled Power of Pasta, is being published by Select Books in New York and is scheduled to be released in October 2017 and is available on Amazon.[18] Legendary world-famous Italian actress Sophia Loren has been quoted in regard to the Power of Pasta and said ""The Power of Pasta is an uplifting tribute to the most inspirational use of Italy's most famous culinary import: Bravo Bruno!!""[19] Bruno's newest book, titled Power of Pasta, will narrate how he came to blend his passion for the variegated cuisine of Italy with the effort of addressing the problem of children's hunger around the world. The Power of Pasta, released on October 10, 2017 sold more than 5,000 before it was released and is now available on Amazon[20] and at Barnes and Noble.[21] The Power of Pasta is currently in process of translation in Italian by Gruppo Lumi (Bondeno-FE)[22] and it will be available in 2018: the collaboration between Serato and Gruppo Lumi has started back in 2015 when this chef was involved in some events in Ferrara's territory.

Speeches[edit]

Sir Bruno has inspired change in the world by speaking at special events for over 30 years. From speaking at the United Nations to the Vatican TV and National Convention, Bruno as spoken to audiences of up to 100,000 individuals about his charity program Caterina's Club to inspired people around the world to end world hunger.[23] Sir Bruno has given thousands of speeches all around the world, including before the Global Entrepreneurship Initiative at the United Nations gathering in New York City on June 15, 2016,[24] as honoree of the Global Peace Commission on World Peace Day September 17, 2017,[25] and many more.

Philanthropy Work[edit]

Caterina's Club[edit]

Feeding the Kids in America[edit]

Serato launched the nonprofit Caterina's Club[26] in 2005 after he and his mother, Caterina, visited a local Boys and Girls Club.[27] There, they saw a 7-year-old boy eating a bag of potato chips and when she learned that the snack was all he had for dinner, she instructed her son to head back to the restaurant and feed the children pasta. Through Caterina's Club, he has done so each day since and today feeds over 3,500 children daily in over 25 cities and 62 locations throughout Orange County. More than 2 million meals have been served so far[28] and the need keeps growing. His influence has extended far beyond Southern California with sister-city projects in locations including Chicago, New York, Texas, Mexico and Italy and in 2016 Ethiopia.[29] In mid-2017, Serato's charity Caterina's Club began feeding approximately 3,500 every single day when Caterina's Club expanded its reach to Serato's U.S. hometown, Huntington Beach.[30] The total number of children fed has been calculated to surpass 2 million as of early 2018. [31]

Motel Families[edit]

He has extended his mission by moving these "motel families" into permanent housing.[32] While many of the families are working and able to pay the monthly rent for their own apartments, they cannot afford the first, last and security deposit required at the onset.[33] He has already helped hundreds of families escape motel living by finding them apartments of their own and their lives have improved considerably.[34]

Chef Bruno's Hospitality Academy[edit]

Bruno also operates Chef Bruno's Hospitality Academy, which teaches local underprivileged youth how to prepare for a job in the hospitality industry.[35] The Hospitality Academy is the result of a collaboration between Serato’s nonprofit, Caterina’s Club, and a program established by the Anaheim Union High School District called AIME (Anaheim's Innovative Mentoring Experience).[36] During the 12 weeks, these at-risk youth are introduced to careers in restaurants, hotels and other tourism related industries and offered hands-on training in food preparation, service, marketing, nutrition and customer service. They work directly with professionals in real-life settings to hone their skills. The program has already graduated over 100 students and seeks to expand its reach in 2018.

Photo courtesy of www.ChefBrunoSerato.com

Awards[edit]

For his humanitarian work, Serato has earned international publicity including profiles in People Magazine, "CBS Evening News"[37] and newspapers and magazines the world over. Among his many honors is being named a CNN Hero,[38] being knighted by the Italian government,[39] receiving a papal blessing from Pope Francis,[40] getting a humanitarian award on the steps of the U.S. Capitol, being honored by the Good News Foundation [41] and receiving numerous proclamations,[42] Man of the Year awards and other forms of recognition — all of which he accepts to generate public awareness of the needs of our most vulnerable population — our children. In 2016, Bruno made a special appearance before the United Nations to give a speech on feeding the kids.[43] Sir Chef Bruno was selected to be the Culinary Champion of the Year in 2017 by California Travel. Bruno's awards list can be viewed here.

Sir Bruno was inducted into the Restaurant Hall of Fame by the Distinguished Restaurants of North America. [44]

In 2018, Sir Bruno has been selected to receive the Ellis Island Medal of Honor award, joining the ranks of 7 United States Presidents. [45]

References[edit]

  1. ^ http://www.chefbrunoserato.com/in-the-news/
  2. ^ https://www.ocregister.com/2018/01/25/bruno-serato-reflects-as-he-prepares-to-reopen-fire-damaged-anaheim-white-house-a-year-later/
  3. ^ "Con 500mila piatti di pasta è fra i dieci eroi del mondo". ilGiornale.it (in Italian). Retrieved 2018-06-23. 
  4. ^ Fenton, Dominique (2010-11-03). "HuffPost's Greatest Person Of The Day: Bruno Serato, Chef for LA's Richest and Poorest". Huffington Post. Retrieved 2018-06-23. 
  5. ^ http://www.ocregister.com/2017/02/04/bruno-seratos-journey-to-the-anaheim-white-house/
  6. ^ http://www.ocregister.com/2017/02/04/bruno-seratos-journey-to-the-anaheim-white-house/
  7. ^ http://www.ocregister.com/2017/02/05/support-flows-to-philanthropist-bruno-serato-after-fire-guts-anaheim-white-house/
  8. ^ http://www.ocregister.com/2017/02/04/a-rosary-from-pope-francis-to-bruno-serato-is-recovered-in-the-rubble/
  9. ^ http://whcatering.com/
  10. ^ http://caterinasclub.org/
  11. ^ http://caterinasclub.org/events/
  12. ^ http://caterinasclub.org/campaign/kfi-640am-pastathon-2016/
  13. ^ http://www.anaheimwhitehouse.com/menu-dinner/
  14. ^ http://www.anaheimwhitehouse.com/menu-dessert/
  15. ^ http://www.anaheimwhitehouse.com/menu-glutenfree/
  16. ^ http://www.anaheimwhitehouse.com/banquets/
  17. ^ http://www.localwineevents.com/events/detail/707467/Sir-Bruno-Serato-to-be-Inducted-into-Restaurant-Hall-of-Fame#details-section
  18. ^ https://www.amazon.com/Power-Pasta-Celebrity-Americas-Children/dp/1590794354/ref=sr_1_1?s=books&qid=1504641862
  19. ^ http://www.chefbrunoserato.com/
  20. ^ https://www.amazon.com/Power-Pasta-Celebrity-Americas-Children/dp/1590794354
  21. ^ https://www.barnesandnoble.com/w/the-power-of-pasta-bruno-serato/1125788973#/
  22. ^ http://www.gruppolumi.it/
  23. ^ http://www.chefbrunoserato.com/inquiries/
  24. ^ http://caterinasclub.org/cnn-hero-sir-bruno-serato-address-making-difference-united-nations-gathering/
  25. ^ https://www.youtube.com/watch?v=2iukhRFcP4M&feature=youtu.be
  26. ^ http://caterinasclub.org/
  27. ^ http://www.ocregister.com/2017/02/04/a-legacy-starts-when-a-boy-receives-a-serving-of-pasta/
  28. ^ http://www.nbcnews.com/feature/inspiring-america/chef-bruno-continues-mission-feed-children-after-fire-destroys-restaurant-n717986
  29. ^ http://www.presstelegram.com/social-affairs/20150809/chef-bruno-seratos-goal-is-to-feed-all-underprivileged-kids-in-the-world
  30. ^ http://www.latimes.com/socal/daily-pilot/news/tn-dpt-me-bruno-20170823-story.html
  31. ^ http://www.localwineevents.com/events/detail/707467/Sir-Bruno-Serato-to-be-Inducted-into-Restaurant-Hall-of-Fame#details-section
  32. ^ http://www.cnn.com/2011/LIVING/03/24/cnnheroes.serato.motel.kids/index.html
  33. ^ http://www.cnn.com/2011/LIVING/03/24/cnnheroes.serato.motel.kids/index.html
  34. ^ http://www.cnn.com/2011/LIVING/03/24/cnnheroes.serato.motel.kids/index.html
  35. ^ https://patch.com/california/los-angeles/graduation-set-sir-bruno-serato-s-hospitality-academy-may-12-dinner-prepared
  36. ^ https://patch.com/california/los-angeles/graduation-set-sir-bruno-serato-s-hospitality-academy-may-12-dinner-prepared
  37. ^ http://www.cbsnews.com/news/generous-restaurant-owner-finds-priceless-gift-after-business-burns-down/
  38. ^ http://www.cnn.com/SPECIALS/cnn.heroes/archive11/bruno.serato.html
  39. ^ http://www.businesswire.com/news/home/20130702005323/en/Anaheim-White-House-Owner-%E2%80%9CMotel-Kids-Benefactor
  40. ^ http://news.cypresscollege.edu/wordpress/2016/02/24/bruno-serato-2012-americana-man-of-the-year-honored-by-pope/
  41. ^ http://www.goodnewsnetwork.org/category/gnn-news/news-business/page/77/
  42. ^ http://www.chefbrunoserato.com/awards/
  43. ^ https://www.linkedin.com/pulse/sir-bruno-serato-address-making-difference-united-nations-serato
  44. ^ http://www.localwineevents.com/events/detail/707467/Sir-Bruno-Serato-to-be-Inducted-into-Restaurant-Hall-of-Fame
  45. ^ http://www.neco.org/medal-of-honor/2018-medalists