Brunswick Square (East Brunswick, New Jersey)
One of the two main entrances to the mall.
|Location||East Brunswick, New Jersey, USA|
|Developer||DeBartolo Realty Corp.|
|No. of stores and services||60+|
|No. of anchor tenants||2|
|Total retail floor area||769,041 sq ft (71,446.2 m2)|
|No. of floors||1|
|Public transit access||New Jersey Transit bus: 811, 818|
Brunswick Square is a single story shopping mall located in East Brunswick, New Jersey at the intersection of Route 18 and Rues Lane. It is owned and managed by WP Glimcher and has gross leasable area (GLA) of 769,041 sq ft (71,446.2 m2). The current anchor stores are JCPenney and Macy's.
The Brunswick Square Mall, originally owned by DeBartolo Corporation, opened in 1970 with anchors JCPenney and Bamberger's. Bamberger's had previously been a stand-alone store on the property, opening approximately two years prior to the mall itself. Bamberger's became Macy's in 1986, when the chain was phased out in favor of the Macy's name. By 1989, expansion plans were discussed. These plans would have added an additional floor, more stores, a parking deck and an additional anchor store. The plans were scaled back slightly to gain township approval because area residents were apprehensive about the traffic that the new expansion would generate. Due to the recession of the early/mid-1990s, this major expansion never took place.
In 1999, a smaller expansion took place that added a Barnes & Noble and expanded the movie theater to 13 stadium seating screens. The theater expansion occupied an adjacent McCrory's, which was the only non-department store in the mall at the time to feature an outdoor entrance. Several eateries were incorporated into the movie theater, including Nathan's Famous, Ben & Jerry's, and Auntie Anne's, to make up for a lack of a proper food court. Also that year, Simon Property Group acquired the mall from DeBartolo. In October 2000, the interior of the mall was renovated in which new ceilings, skylights, flooring and lighting was installed and a second main entrance was constructed on the west side of the mall through a space formerly occupied by Kinney Shoes, next to Spencer's Gifts. In 2011, JCPenney underwent major renovations to give the store a new look and add a Sephora inside the department store. In early 2013, construction completed on a new entrance and hallway anchored with a Panera Bread, Tilted Kilt, and GoWireless.
Numerous stores have come and gone since 2011. The movie theater Mega Movies closed down and was replaced by Starplex Cinemas in 2011. Starplex had also bought the fast food franchise licenses of the Nathan's Famous and Ben & Jerry's from Mega Movies but subsequently decided to close the ice cream store due to a lack of revenue. Starplex Cinemas was bought out by AMC Theatres in Late 2015. Also in 2015, the Subway sandwich store closed and was replaced by the Pop in Cafe.
In Spring 2016, Ruby Tuesday closed to make way for Red Robin, which was scheduled to open in late 2016 but has since decided not to move in. In addition, Rainbow moved next to Famous Footwear to make way for Bar Louie, which opened in late 2016. In the Winter of 2016, Red Robin decided to move in again, and is scheduled to open in mid-2017.
In 2016, Simon Property Group sold the mall to WP Glimcher.
- International Council of Shopping Centers: Brunswick Square, accessed December 31, 2006.
- "NJ Property Tax Records". State of New Jersey. NJ Department of Treasurey. Retrieved Jan 20, 2016.
- "Panera Bread, Tilted Kilt to Open in Brunswick Square Mall".