Brush Script

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BSSpec.svg
Category Casual script
Designer(s) Robert E. Smith
Foundry American Type Founders

Brush Script is a casual connecting script typeface designed in 1942 by Robert E. Smith for the American Type Founders (ATF). The face exhibits an exuberant graphic stroke emulating the look of handwritten written letters with an ink brush. Lowercase letters are deliberately irregular to further affect the look of handwritten text. The typeface was introduced in 1942 and saw near immediate success with advertisers, retailers, and in posters. Its popularity continued through the 1950s, and waned as influence of the International Typographic Style grew in the 1960s. The typeface has regained considerable popularity for its nostalgic association with the post WW2 era.

Along with Dom Casual and Mistral, it is one of the best-known casual script typefaces.

Notable[edit]

  • Used for the logo of the Australian soap opera Neighbours from its inception in 1985 until a highly publicised revamp in 2007 when it was replaced with a plain block sans serif logo.
  • Used for the bibs in the Japanese TV Series Sasuke (Ninja Warrior)
  • Used in the original logo for The Jerry Springer Show from 1991–2000.
  • Used for the logo of the Virtua Fighter series of fighting games.
  • Used in the logo of the "Mid Night Club" group, a notorious street racing gang well known for their Top Speed runs on Wangan Bayshore Route in Japan, from the mid-1980s, to the late 1990s.
  • Used in the logo of the closing title of Introducing Dorothy Dandridge, an American made-for-TV movie.
  • Used in the opening sequence and credits for Spring Breakers.
  • Used in the opening sequence for the Albanian film called The Advisors in 1979 during the communist era.
  • Used on the name plate for the 1954 La Cabana camper trailer company located in Los Angeles, CA
  • Used in the opening and end credits for the Kidsongs videos from 1985-1995 and the end credits of PBS version of "The Kidsongs Television Show" from 1994-1997.
  • Used in the opening and end credits of the Mexican soap operas María Mercedes (1992) and El Manantial (2001)

Reception[edit]

Brush Script was named #3 in "Least Favorite" nomination in 2007 designers' survey, conducted by Anthony Cahalan. "Least Favorite" is defined as "misused or overused", "ugly", "boring, dated, impractical or clichéd", "dislike or blind hatred".[1]

Brush Script was rated #5 in "The 8 Worst Fonts In The World" list in Simon Garfield's 2010 book.[2]

See also[edit]

References[edit]

  1. ^ Cahalan, Anthony (February 17, 2008). The Typographic Papers Series Volume 1: Type, Trends and Fashion: A Study of the Late Twentieth Century - Proliferation of Typefaces. Mark Batty Publisher. ISBN 978-0979554612. 
  2. ^ Garfield, Simon (October 2010). Just My Type. Profile. ISBN 978-1846683015. 
  • Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Ltd.: 1953, 1983. ISBN 0-7137-1347-X.

External links[edit]