Brutus (magazine)

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CategoriesMen's magazine
Year founded1970
First issueMay 1970
CompanyMagazine House
Based inTokyo

Brutus (ブルータス) is a Japanese men's magazine devoted to pop culture, lifestyles, and culture in Tokyo, Japan by Magazine House.[1][2]

History and profile[edit]

Brutus was started in 1980.[3][4][5] The first issue of the magazine appeared in May 1980.[6] The publisher is Tokyo-based company, Magazine House.[4] The magazine was published monthly[7] and biweekly.[8] It is now published on a bimonthly basis.[4] It has sister publications, an an, Popeye and Olive.[3][4] A popular magazine,[9] Brutus had a circulation of 88,543 as of May 2009 with a target audience of 20- to 50-year-old trend-conscious males.[7] One of its former editors-in-chief is Kazuhiro Saito.[10]

In 2013 the magazine and Popeye received best magazine award.[11]


  1. ^ L. Erik Bratt (13 May 1992). "Clear sailing for some". The San Diego Union - Tribune.
  2. ^ David Holley (27 March 1995). "Japanese Guru". Los Angeles Times. He was interviewed sympathetically, for example, for an article on new religions published in the well-respected magazine Brutus in 1991.
  3. ^ a b "History of Magazines in Japan: 1867-1988". Kanzai. Retrieved 24 April 2016.
  4. ^ a b c d Fiona Wilson (November 2015). "Press Ahead". Monocle (88). Retrieved 28 April 2016.
  5. ^ Brian Moeran (1996). A Japanese Advertising Agency: An Anthropology of Media and Markets. University of Hawaii Press. p. 304. ISBN 978-0-8248-1873-9. Retrieved 30 April 2016.
  6. ^ "A guide to the bold and vibrant Japanese magazines that matter". Typorn. 7 April 2016. Retrieved 30 April 2016.
  7. ^ a b "Brutus magazine seeks Saipan appeal for cartoon magazines". Saipan Tribune. 2 May 2009. Retrieved 4 November 2009.
  8. ^ The Far East and Australasia 2003. Psychology Press. 2002. p. 625. ISBN 978-1-85743-133-9. Retrieved 29 October 2016.
  9. ^ "How-to guides ever popular with Japanese". The Pantagraph. Associated Press. 14 January 1991. "How-to magazines attract Japanese readers, who are always fearful of doing something different, by showing a standard of what people should be doing," said Masayoshi Kinjo, editor of the popular men's magazine Brutus.
  10. ^ "Chronicle of Japanese Fashion Magazines 4/12 of Second Half: Changes by Kazuhiro Saito". Fashion Headline. 17 February 2014. Retrieved 30 April 2016.
  11. ^ "The Fifth BEST MAGAZINE AWARD Winners Including BRUTUS and POPEYE Announced". Fashion Headline. 19 March 2013. Retrieved 30 April 2016.

External links[edit]