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|Cultural origins||Mid-1990s, Denmark|
|Derivative forms||Teen pop|
Bubblegum dance (also known as Happy House, Bubblegum techno, Euro bubblegum or simply Bubble gum) is a Eurodance musical subgenre that gained high popularity in the late 1990s because it contains cheerful, silly and childlike lyrics that tend to have fun. This genre is derived from Eurodance and Bubblegum pop, but may encompass features from other genres like Happy hardcore, Dance-pop and Techno.
The term "bubblegum dance" is an obvious junction of the terms 'bubblegum' and 'dance'. The genre was first introduced in the early 1990s and had no definite term, and some bands that added a pop sound to dance songs were labeled generic dance-pop or eurodance, which made it quite difficult to recognize as a genre.
The genre was born in Denmark in the mid-1990s when some eurodance bands added a pop sound to the songs and that made them feel softer and more fun. The first original bubblegum dance band was Me & My, whose 1995 debut single "Dub-I-Dub" was a huge hit in Scandinavia and Japan, and became an anthem and inspiration for dance producers and singers. Worldwide. However, bubblegum dance did not receive worldwide recognition until 1997, when Aqua released the hit "Barbie Girl" which topped the charts worldwide and sold over 8 million copies. The success of Aqua encouraged many other artists to write songs in the same style and as a result, the production and popularity of bubblegum dance music skyrocketed in the late 1990s.
By the end of 1998, the beginning of the high popularity of Bubblegum dance was already beginning, with Scandinavia, particularly in Denmark, which marked the high production levels of Bubblegum. Inspired by Aqua, many solo bands and singers from Denmark and other parts of Europe have started to hit their hits, such as Hit'n'Hide with "Space Invaders", Bambee with "You Are My Dream", Toy-Box" with "Tarzan & Jane", Crispy with "Licky Licky", Miss Papaya with "Operator", Lolly with "Dancing in the Rain", Jenny Rom with "Hanky Panky", Cartoons with "Witch Doctor", Dr. Bombay with "Calcutta (Taxi Taxi Taxi)", Yummie with "Bubblegum", Blue 4 U with "Happy World", Daze with "Superhero", Vengaboys with "Boom, Boom, Boom, Boom", Smile.dk with "Butterfly" and others.
Bubblegum production peaked in 1999 when bands such as Aqua, Me & My, Daze and Toy-Box were receiving worldwide recognition and modest success with their ironic and children's dance hits. During the early 2000s, producers took the opportunity to produce bubblegum dance music for simple lyrics and melodies, combined with technological advances in the production of relatively simple (and inexpensive) electronic music. The genre carried messages of peace and very positive lyrics in a world that was becoming darker and becoming more serious. And that same year, huge numbers of bands end.
In the year 2001, the number of bubblegum dance productions began to decline, due to eurodance's shrinking popularity and a mature audience where Pop and House were taking over the music scene. Several new projects created in 2002, such as Blue Monster & Bikki, made no impact on the charts, discouraging other artists from continuing the genre, and several groups that released an album in 2001 and 2002 were disappointed by the lack of success, and how As a result, later versions were abandoned (such as Smile.dk with "Golden Sky", Bambee with "Fairytales"[disambiguation needed], Toy-Box with "Toy Ride"). And with a low audience for bubblegum dance, several bands changed their styles and also moved to other genres like House, Techno and Trance.
Lyrics and style
Traditionally, bubblegum dance music can be described as cheerful, amusing, silly and childish, with many people leading to the conclusion that the song or artist is aimed at children. However, it is common for artists of this genre to incorporate sexually suggestive lyrics into some of their songs. While sometimes these suggestive lyrics might be very obvious, other times they might go unnoticed.
There are many different "sub-categories" of bubblegum dance music that help specify a particular sound/style. These terms were coined by the website "Bubblegum Dancer", and include traditional bubblegum, contemporary bubblegum, bubblegum dance speed, bubblegum macho, bubbledeath, bubblegum satire, technobilly bubblegum, and organic bubblegum.
List of artists
- A Touch of Class
- Boomtang Boys
- Caramella Girls
- Dolly Style
- Fast Food Rockers
- Dr. Bombay
- Dr. MacDoo
- Jenny Rom
- Little Trees
- Lucky Twice
- Me & My
- Mickael Turtle
- Miss Papaya
- Passion Fruit
- Smiles & More