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Buc Wheats was a boxed breakfast cereal produced by General Mills from 1971 until the early 1980s. The cereal consisted of toasted flakes of wheat (originally also with buckwheat) with a sweet maple-flavored glaze baked onto them. Late in its production, the maple glaze was replaced with a honey glaze, which was derided by customers. It may have contributed to its cancellation in about 1982.
Buc Wheats cereal can be compared to wheat flakes mixed with buckwheat. They had the appearance of bran flakes, having the same color and texture but they were lighter in weight. Instead of being covered in sugar like frosted corn flakes, Buc Wheats cereal was coated with a maple syrup glaze, giving it a unique flavor. Later on in the production of Buc Wheats, General Mills replaced the original maple glaze with a honey glaze. The new Buc Wheats were said to taste like a sweet and sticky bowl of Wheaties. Most consumers did not like the new Buc Wheats cereal.
One problem with the glaze was that the cereal would sometimes clump up together in the cereal box.
Television commercial plots
- Water mill grinds grains, then a man eats Buc Wheats
- Man in Vermont cabin says product has a maple syrup flavor
- Wife serves Buc Wheats to her husband
- Man getting maple syrup from trees eats cereal