At various times, the company featured Budweiser girls in television and print advertisements, and hired local models to visit bars in costume for in-person promotions. Throughout their history, the Bud Girls have been attractive but cleancut. "A Bud Girl doesn’t smoke, swear, use drugs, or have tattoos, non-ear piercings, or a criminal record." During the 1990s, Anheuser-Busch distributors hired college girls to promote Budweiser on campus and to college bars.
- Heritage Slater Political Memorabilia and Americana Auction Catalog #619. Ivy Press. ISBN 978-1-59967-012-6.
- James Hibber (1999). "Barhopping with the Bud Girls". Salon.com.
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