Budweiser girl

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A "Bud girl" at a Canadian sporting event

The Budweiser girls (or Bud girls) are women models promoting Budweiser beer for Anheuser-Busch. The first Budweiser girl was in 1883.[1]

At various times, the company featured Budweiser girls in television and print advertisements, and hired local models to visit bars in costume for in-person promotions. Throughout their history, the Bud Girls have been attractive but cleancut. "A Bud Girl doesn’t smoke, swear, use drugs, or have tattoos, non-ear piercings, or a criminal record."[2] During the 1990s, Anheuser-Busch distributors hired college girls to promote Budweiser on campus and to college bars.[2]