Buffalo Wings & Rings

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Buffalo Wings & Rings
Privately held
Industry Restaurant
Genre Casual dining
Founded 1984
Founders Haytham David, Nader Masadeh, Philip Schram
Headquarters Cincinnati, Ohio, USA
Number of locations
51 US, 16 International
Key people
Nader Masadeh (President and CEO)
Products Buffalo wings, sandwiches, gyros, chicken fingers, salads, quesadillas
Number of employees
300
Website www.buffalowingsandrings.com

Buffalo Wings & Rings is a Cincinnati-based sports restaurant franchise that offers an alternative concept to traditional sports bars. It offers club-level sports environment with a menu of Buffalo wings, burgers, gyros, specialty salads and sandwiches.[1] Since 1984, the restaurant has been known for its menu of homemade sauces and fresh wings with a community-focused model.[2]

History[edit]

Founded in Cincinnati in 1984, Buffalo Wings & Rings was purchased in 2005 by a management team led by Philip Schram, Nader Masadeh and Haytham David, each of whom took a senior management role with the company.[3] They turned the franchise around by establishing a uniform management system designed to deliver strong unit-level economic potential.

By 2008, Restaurant Business magazine had named the company number one on its Future 50 list of growing chains,[4] citing its franchising opportunities in the U.S.

In 2011, Buffalo Wings & Rings introduced a new flagship restaurant design with the opening of the franchise location just west of Chicago in Naperville, Ill..[5] The goal of the redesign was to create a more family-friendly atmosphere, while continuing to meet the needs of die-hard sports fans.

The company released an updated menu in 2012 that improved the quality of their hamburgers and added several salads, wraps and lighter fare to the restaurant's core chicken wing and sandwich offerings.

By 2013, the hybrid model of casual dining with fast service was recognized as a key component of the company's growth.[6]

The shift from a masculine 'man cave' interior, with a predominantly fried food menu, to a bright colorful interior, with a chef-prepared menu of fresh salads and never-frozen meats, served on upscale dinnerware, has been applauded as a progressive franchise strategy by Entrepreneur[7] and Restaurant Development + Design.[8]

Buffalo Wings & Rings continues to open new restaurants with their new design, nicknamed Generation 3, and are working to convert the entire chain to this design.[9] The brand opened a corporate-owned location inside Paul Brown Stadium in time for the Cincinnati Bengals 2015 football season.[10]

Company leadership[edit]

Nader Masadeh has served as the Chief Executive Officer since 2014, while Philip Schram serves as Chief Development Officer, and Haytham David as the Chief Executive Officer of International. Masadeh gained early experience in the restaurant industry working in his family's Burger King franchise. This experience has led him to emphasize training that enables in-house advancement of employees.[11]

Masadeh was featured in the season premiere of Undercover Boss' 7th season, which aired on the CBS Television Network on Sunday, December 20, 2015. For a couple of weeks, CEO Nader Masadeh worked undercover alongside employees doing everything from washing dishes in a Cincinnati location to serving tables in Chicago and prepping meals in Bardstown, Kentucky.[12][13]

Haytham David has been in charge of expanding the brand's presence throughout the Middle East and other international locations.

Growth[edit]

As of 2016, Buffalo Wings & Rings has 67 units open across the globe. In the US, restaurants may be found in California, Florida, Illinois, Indiana, Kentucky, Michigan, Nebraska, North Carolina, North Dakota, Ohio, South Dakota, Tennessee, and Texas.[14] The brand has targeted additional states across the US, such as Texas, Florida, and Indiana. It is also planning expansion within major markets such as Columbus[15] and Tampa Bay.[16]

Buffalo Wings & Rings has also established a presence in the Middle East,[17] with multiple established locations in Jordan, UAE and Iraq and planned locations in Saudi Arabia and Kuwait.[18][19][20]

The company is also focusing on growth throughout Europe, opening locations in London and Poland.[21]

Menu[edit]

Buffalo Wings & Rings Chef Elliot Jablonsky continues to develop menu items which recognize the sports dynamic with unexpected twists.[22] Jablonsky focuses on enhancing the flavor and variety of the brand's famous chicken wings.[23]

Buffalo Wings & Rings has been recognized by Restaurant Hospitality for its successful use of limited time offers (LTOs) to improve its menu.[24] The menu regularly features seasonal themes,[25] and healthy menu items.[26]

Awards and recognition[edit]

  • Franchise Business Review's Top 40 Food and Beverage Franchises 2016[27]
  • "Best of Fest" award at the 16th annual Chicago Wingfest in 2015[28]
  • Number 1 Restaurant Chain for 2008 on the Restaurant Business "Future 50 List"[29]
  • "Data Devotee" Award - Fishbowl User Conference[30]

References[edit]

  1. ^ "Buffalo Wings & Rings". buffalowingsandrings.com. Retrieved 8 August 2015. 
  2. ^ "Buffalo Wings & Rings adds new prototype, franchisees". Cincinnati Business Courier. 1 July 2011. Retrieved 8 August 2015. 
  3. ^ "Buffalo Wings to take fling at becoming global chain". Cincinnati Business Courier. Retrieved 8 August 2015. 
  4. ^ "The Future 50 2008". Restaurant Business. Retrieved 8 August 2015. 
  5. ^ "Photo Gallery: Buffalo Wings & Rings unveils new look – Nation's Restaurant News". nrn.com. Retrieved 8 August 2015. 
  6. ^ "Buffalo Wings & Rings Hybrid Model Kickstarts Growth". qsrmagazine.com. QRS Magazine. Retrieved 22 August 2016. 
  7. ^ Daley, Jason. "Your Business Has Two Options: Adapt or Die". entrepreneur.com. Entrepreneur. Retrieved 22 August 2016. 
  8. ^ "Buffalo Wings & Rings Rethinks the Man Cave". rddmag.com. Restaurant Development + Design. Retrieved 22 August 2016. 
  9. ^ Brandau, Mark. "Buffalo Wings & Rings Moves 'Beyond the Man Cave'". 1851franchise.com. 1851 Franchise. Retrieved 22 August 2016. 
  10. ^ Brownfield, Andy (August 12, 2015). "EXCLUSIVE: Buffalo Wings & Rings opening two new locations". bizjournals.com. Cincinnati Business Courier. Retrieved 22 August 2016. 
  11. ^ Hardy, Kevin (February 2015). "The Ladder to Success". qsrmagazine.com. QSR Magazine. Retrieved 22 August 2016. 
  12. ^ Brownfield, Andy (December 10, 2015). "Here's what an 'Undercover Boss' appearance means for this Cincinnati restaurant chain". bizjournals.com. Cincinnati Business Courier. Retrieved 22 August 2016. 
  13. ^ Masadeh, Nader (December 22, 2015). "How 'Undercover Boss' Taught Me to Hire the Right People and Continue to Nurture Them". entrepreneur.com. Entrepreneur. Retrieved 22 August 2016. 
  14. ^ "Locations". buffalowingsandrings.com. Retrieved 22 August 2016. 
  15. ^ Eaton, Dan (July 10, 2015). "Buffalo Wings & Rings gets new Central Ohio franchisee with expansion plans". bizjournals.com. Cincinnati Business Courier. Retrieved 22 August 2016. 
  16. ^ Snider, Eric (September 9, 2014). "Buffalo Wings & Rings to enter a crowded field of new chain concepts". bizjournals.com. Tampa Bay Business Journal. Retrieved 22 August 2016. 
  17. ^ "A $12 million boost from savvy marketing". cnn.com. Retrieved 8 August 2015. 
  18. ^ Brownfield, Andy (February 13, 2015). "How a Cincinnati brand became synonymous with Buffalo wings in the Middle East". bizjournals.com. Cincinnati Business Courier. Retrieved 22 August 2016. 
  19. ^ "Buffalo Wings & Rings continues Middle East expansion". fastcasual.com. Fast Casual. July 24, 2014. Retrieved 22 August 2016. 
  20. ^ "Buffalo Wings & Rings Expands In Middle East". qsrmagazine.com. QSR Magazine. July 24, 2014. Retrieved 22 August 2016. 
  21. ^ Brownfield, Andy (February 22, 2016). "EXCLUSIVE: Cincinnati's Buffalo Wings & Rings expanding to Europe". bizjournals.com. Cincinnati Business Courier. Retrieved 22 August 2016. 
  22. ^ Ewen, Beth (May 2015). "Meet four cooks at the top of the food chain". franchisetimes.com. Franchise Times. Retrieved 22 August 2016. 
  23. ^ Wolf, Barney (May 2015). "Bird is the Word". qsrmagazine.com. QSR Magazine. Retrieved 22 August 2016. 
  24. ^ Barrett, Liz (March 15, 2016). "6 secrets to successful LTOs". restaurant-hospitality.com. Restaurant Hospitality. Retrieved 23 August 2016. 
  25. ^ Thorn, Bret (May 22, 2015). "Restaurants kick off summer with new LTOs". nrn.com. Nation's Restaurant News. Retrieved 23 August 2016. 
  26. ^ Brandau, Mark (July 3, 2014). "Restaurants known for indulgence pump up healthful menu items". nrn.com. Nation's Restaurant News. Retrieved 23 August 2016. 
  27. ^ "Top Food and Beverage Franchises 2016" (PDF). franchisebusinessreview.com/franchise-reports/top-food-beverage-franchises-2016/. Franchise Business Review. July 29, 2016. p. 10. Retrieved 23 August 2016. 
  28. ^ "Chicago's best Wingfest". wingfest.net. Retrieved 23 August 2016. 
  29. ^ "The Future 50 2008". restaurantbusinessonline.com. Restaurant Business. June 23, 2008. Retrieved 23 August 2016. 
  30. ^ "Buffalo Wings & Rings Sets The Development Bar Higher Than Most To Ensure Its Locations And Franchisees Are Some Of The Best In The Industry". franchise.org. International Franchise Association. May 10, 2016. Retrieved 23 August 2016. 

External links[edit]