Bugaboo International

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Bugaboo International B.V.
IndustryMobility products
HeadquartersAmsterdam, Netherlands
Key people
Max Barenbrug, designer and co-founder
Eduard Zanen, co-founder
Productsstrollers, stroller accessories, luggage
Number of employees

Bugaboo International B.V. is a Dutch design company that makes mobility products such as pushchairs for infants and toddlers and luggage systems. Its products are available in 50 countries. Bugaboo employs over 1,200 people, working at headquarters in Amsterdam, The Netherlands or in one of the offices in the UK, Germany, Sweden, Italy, Spain, United States, France, Australia, South Korea, Japan, Shanghai China and in the assembly plant in Xiamen, China.


Bugaboo was founded in 1996 by Max Barenbrug and his then brother-in-law, Eduard Zanen, an entrepreneur and physician, following an investment into the Bugaboo stroller by Zanen.[2] Barenbrug started the concept for Bugaboo as a graduation project two years earlier when he was studying at the Design Academy Eindhoven.[2]

The first Bugaboo — the "Bugaboo Classic" — appeared on the streets of Holland in 1999.[2]

In 2001, the "Bugaboo Frog" was launched in the United Kingdom and in 2002 in the United States, popularized by its appearance in an episode of the hit TV show Sex and the City.[2]

2004 was the year when the "Limited Edition Bugaboo By Bas Kosters" was introduced.

In 2005, Bugaboo launched the "Bugaboo Gecko" and the "Bugaboo Cameleon".

In 2007, the "Bugaboo Bee" was added to the product family.

In 2010, Bugaboo collaborated with the cosmetics brand, Uslu Airlines.

In 2011, the "Bugaboo Donkey", a transformable push-chair, was introduced.

In 2013, the "Bugaboo Buffalo", an all-terrain push-chair was introduced.

In 2016, the "Bugaboo Boxer", the world's first travel system was introduced to the world. An innovative luggage system that enables consumers to move freely.

In 2018, the “Bugaboo Fox” was introduced, replacing the “Buffalo” as the company’s all-terrain model that is lighter.

In February 2018, Bugaboo was acquired by Bain Capital for an undisclosed amount.[2][3]


In 2012, Bugaboo is listed as a partner of the (RED) campaign, together with other brands such as Penfolds, Belvedere and Apple Inc. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").[4]

See also[edit]

Notes and references[edit]

  1. ^ "Bugaboo". LinkedIn. Retrieved 2016-02-06.
  2. ^ a b c d e McRobbie, Linda Rodriguez (20 March 2018). "Perfect prams for perfect parents: the rise of the bougie buggy". The Guardian. Retrieved 24 March 2018.
  3. ^ "Bain Capital Private Equity Invests in Bugaboo". PE News. 6 February 2018. Retrieved 12 December 2018.
  4. ^ "(RED) Partners". (RED). The ONE Campaign. 2012. Archived from the original on 24 May 2012. Retrieved 14 October 2012.

External links[edit]