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Bulhar is situated near Zeila. The site is believed to correspond with the ancient commercial Port of Isis described by the Roman scholar Pliny the Elder. Pliny also associated the area with the toponym Abalito, which Said M-Shidad Hussein writes is likely the Avalite of the Periplus of the Erythraean Sea.
According to Pliny, the Port of Isis was a center for myrrh commerce. He likewise noted that the Egyptian Pharaoh Sesostris led his forces passed the region en route to the northeastern port of Mosylon, a cinnamon hub that is believed to have been in or close to present-day Bosaso. Additionally, Pliny indicated that the Port of Isis was located near stone pillars on which unknown letters were engraved. Samuel Sharpe suggests that these old inscriptions were probably hieroglyphical.
- Österreichische Leo-Gesellschaft, Görres-Gesellschaft, Anthropos Institute (1941). Anthropos, Volumes 35-36. Zaunrith'sche Buch-, Kunst- und Steindruckerei. p. 212. Retrieved 22 September 2014.
- Hussein, Said M-Shidad. "The Ancient Kingdom of Punt and its Factor in Egyptian History Part IV" (PDF). WardheerNews. Retrieved 22 September 2014.
- Sharpe, Samuel (1836). The Early History of Egypt, from the Old Testament, Herodotus, Manetho, and the Hieroglyphical Inscriptions. E. Moxon. pp. 97–98. Retrieved 22 September 2014.