Bull's-Eye Barbecue Sauce

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Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.[1] In Canada, it is also the official BBQ sauce of the Calgary Stampede.


Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]

Burger King[edit]

Burger King Bull's-Eye BBQ Burger

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[3] and Rodeo Cheeseburger.[4] It was replaced in 2007 with Sweet Baby Ray's brand sauce.


  1. ^ "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Archived from the original on 2006-03-22. Retrieved 2007-08-28.
  2. ^ "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25.[permanent dead link]
  3. ^ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28.
  4. ^ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28.

External links[edit]