Bull's-Eye Barbecue Sauce
Bull's-Eye Barbecue Sauce is a popular barbecue sauce created and distributed by Kraft Foods in the United States and Canada, though the subsidiary company RIDG's Finer Foods is used to shield it as an outright Kraft brand on the label, as the company also markets a barbecue sauce line under the Kraft brand. In Canada, it is also the official BBQ sauce of the Calgary Stampede.
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.
These are the current list of flavors use for the logo of Bull's-Eye Barbecue Sauce (25 Years of BBQ Experience):
- Texas Style
- Memphis Style
- Carolina Style
- Kansas City Style
- Hickory Smoke
- Brown Sugar & Hickory
- Sweet & Tangy
- (Guinness Draught - Flavored with the blend of authentic Irish Guinness Draught beer)
- Bold Original
- Chicken & Rib Renegade
- Grilled Onion & Garlic Showdown
- Old West Hickory
- Honey Garlic Bonanza
- Hot Southern Cajun
- Sweet & Sticky
- Blazin' Chipotle
- Steakhouse BBQ with A.1. – Bulls-Eye barbecue sauce, flavoured with A1 Steak Sauce.
- Smokin' Chipotle - flavoured with the chipotle peppers
- Raging Buffalo - A combination of barbecue and hot wing sauce
- Sweet & Sticky BBQ Rib Sauce - An extra thick sauce flavoured with apple cider
- Guinness Draught - Flavoured with authentic Irish Guinness Draught beer
- Memphis Style - Tomato base with mustard & spices with a sidekick of sweet brown sugar
- Kansas City Style - Hickory & spices with a lick of sticky molasses
- "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Retrieved 2007-08-28.
- "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25.
- "Bull's-Eye Barbecue Sauce Introduces New Flavors". theBarbequeReport.com. 2006-06-20. Retrieved 2007-08-28.
- "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28.
- "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28.
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