Bull's-Eye Barbecue Sauce

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Born and raised in the USA, Bull’s-Eye BBQ sauce has been taking barbecues to the next level since 1985. Inspired by America’s legendary barbecue belt, Bull’s-Eye BBQ sauces are full-bodied, smoky and crafted for people with a passion for meat and bold flavours. Bull’s-Eye sauces range from Tennessee’s sweet whiskey to the bold, spicy kick of Texas hot.


History[edit]

In 1985, Bull’s-Eye was launched with the tagline The Big, Bold Taste of Bulls-Eye can`t be beat. In 2018, Bull’s-Eye was re-launched in Germany and launched the UK and Benelux with the Cook Strong campaign. The digital campaign was led by a 20” VOD film which featured a determined bull breaking out of his enclosure in to the freedom of the vast American desert. From this scene there is a transition to a BBQ scene where a group of American looking guys are enjoying Bull’s-Eye BBQ. More information available here.


Flavors[edit]

These are the current list of flavors around the world

USA[edit]

  • Brown Sugar Hickory
  • Original
  • Hickory Smoke
  • Sweet & Tangy
  • Kansas City Style - Hickory & spices with a lick of sticky molasses
  • Memphis Style - Tomato base with mustard & spices with a sidekick of sweet brown sugar
  • Texas
  • Carolina


Canada[edit]

  • Bold Original
  • Blazin’ Chipotle
  • Chicken & Rib Renegade
  • Guinness - Flavoured with authentic Irish Guinness Draught beer
  • Old West Hickory
  • Honey Garlic Bonanza
  • Steakhouse
  • Sweet & Sticky - An extra thick sauce flavoured with apple cider
  • Grilled onion & Garlic showdown


UK[edit]

  • Original
  • Smokey Bacon
  • New York Steakhouse
  • Sweet Whiskey - Tennessee Style
  • Smokey Chipotle
  • Bold Spicy Texas
  • Sweet & Spicy - Memphis Style
  • Red Hot Chilli

Germany[edit]

  • Original
  • Spicy & Sweet
  • Hot Chili
  • Steakhouse
  • Spicy Garlic
  • Bacon
  • Hot Chipotle
  • Dark Beer
  • Burger
  • Honey


Netherlands[edit]

  • Original
  • Smokey Bacon
  • New York Steakhouse
  • Sweet Whiskey - Tennessee Style
  • Smokey Chipotle
  • Bold Spicy Texas
  • Sweet & Spicy - Memphis Style
  • Red Hot Chilli

Belgium[edit]

  • Original
  • Smokey Bacon
  • New York Steakhouse
  • Sweet Whiskey - Tennessee Style


Burger King[edit]

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[1] and Rodeo Cheeseburger.[2]

References[edit]

  1. ^ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28. 
  2. ^ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28. 

External links[edit]