Bull's-Eye Barbecue Sauce

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Bull's-Eye Barbecue Sauce is a popular barbecue sauce created and distributed by Kraft Heinz in the United States and Canada,[1] though the subsidiary company RIDG's Finer Foods is used to shield it as an outright Kraft brand on the label, as Kraft and Heinz also market a barbecue sauce line under their labels. In Canada, it is also the official BBQ sauce of the Calgary Stampede.


Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]


These are the current list of flavors use for the logo of Bull's-Eye Barbecue Sauce (25 Years of BBQ Experience):


  • Texas Style
  • Memphis Style
  • Carolina Style
  • Kansas City Style


  • Hickory Smoke
  • Brown Sugar & Hickory
  • Sweet & Tangy
  • Original
  • Guinness Draught - (Flavored with the blend of authentic Irish Guinness Draught beer)


  • Bold Original
  • Chicken & Rib Renegade
  • Grilled Onion & Garlic Showdown
  • Old West Hickory
  • Honey Garlic Bonanza
  • Hot Southern Cajun
  • Sweet & Sticky
  • Blazin' Chipotle
  • Steakhouse
  • Steakhouse BBQ with A.1. – Bulls-Eye barbecue sauce, flavoured with A1 Steak Sauce.[3]
  • Smokin' Chipotle - flavoured with the chipotle peppers[3]
  • Raging Buffalo - A combination of barbecue and hot wing sauce[3]
  • Sweet & Sticky BBQ Rib Sauce - An extra thick sauce flavoured with apple cider[3]
  • Guinness Draught - Flavoured with authentic Irish Guinness Draught beer
  • Memphis Style - Tomato base with mustard & spices with a sidekick of sweet brown sugar
  • Kansas City Style - Hickory & spices with a lick of sticky molasses

Burger King[edit]

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger.[5] Replaced in 2007 with Sweet Baby Ray's brand sauce.


  1. ^ "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Archived from the original on 2006-03-22. Retrieved 2007-08-28. 
  2. ^ "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25. [permanent dead link]
  3. ^ a b c d "Bull's-Eye Barbecue Sauce Introduces New Flavors". theBarbequeReport.com. 2006-06-20. Archived from the original on 2007-10-07. Retrieved 2007-08-28. 
  4. ^ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28. 
  5. ^ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28. 

External links[edit]