Bullseye (mascot)

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Bullseye at the 2009 ceremonial start of the Iditarod.

Bullseye is a Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in store sale signage and is used in various marketing campaigns.

The dog used in marketing campaigns is often female, but is used to play a male dog character. Each Bullseye has a pure white coat, and has Target Corporation's bullseye logo painted around her left eye, which is the origin of her name. The makeup used on Bullseye is all-natural and non-toxic.[1] Target also offers the dog as a stuffed toy for special events or employee recognition.[citation needed] The original Target dog was American Kennel Club Champion Kingsmere Moondoggie, affectionately known as "Smudgie."[2] The current mascot is a descendant from the breeder Skyline Bull Terriers, located in Massachusetts.[citation needed] The mascot used to be named Spot.[citation needed]

The current Bullseye lives on a ranch just north of Los Angeles, belonging to her owner and trainer, David McMillan, operator of Worldwide Movie Animals. The ranch is also known to be home to the Target dog Nikki, but it is not publicly known whether this is simply the nickname of the current Bullseye, or if it is the name of her predecessor.[3] In 2004, American artist Amy Brazil was commissioned to paint an 8-foot by 8-foot portrait of Bullseye, which now hangs at Target corporate headquarters.[4]


  1. ^ AskTarget. Retrieved 24 Apr 2014 from https://twitter.com/AskTarget/status/381756539599863808
  2. ^ Target through time. Retrieved 23 Mar 2012 from https://www.theglobeandmail.com/globe-investor/target-through-time/article1869387/ Archived 2016-03-04 at the Wayback Machine
  3. ^ The secret life of Target's mascot, Bullseye. Retrieved 10 April, 2020.
  4. ^ "Running with the big dogs". Retrieved 5 May 2017.