There are three dogs who play Bullseye taking turn during different promotional campaigns. Each Bullseye has a pure white coat, and has Target Corporation's bullseye logo painted around her left eye, which is the origin of her name. The makeup used on Bullseye is all-natural and non-toxic. Target also offers the dog as a stuffed toy for special events or employee recognition.
The original Target dog who debuted in a 1999 commercial was American Kennel Club Champion Kingsmere Moondoggie, known as "Smudgie". The current mascot is a descendant from the breeder Skyline Bull Terriers, located in Massachusetts. In 2014 the mascot's real name was Nikki.
Bullseye dogs live on a ranch just north of Los Angeles trained by David McMillan, operator of Worldwide Movie Animals. In 2004, American artist Amy Brazil was commissioned to paint an 8-foot by 8-foot portrait of Bullseye, which now hangs at Target corporate headquarters.
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