Burger Rings

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Burger Rings
Burger Rings.JPG
Type Snack food
Place of origin Australia/ New Zealand Eastern pacific
Main ingredients Corn, Rice
Food energy
(per serving)
2190kj kcal
Cookbook: Burger Rings  Media: Burger Rings

Burger Rings are a burger-flavoured Australian and New Zealand snack food distributed by the Twisties corporation but owned by its parent company The Smith's Snackfood Company (which, in turn is owned by PepsiCo[1]) in Australia and Bluebird Foods Limited in New Zealand.

These iconic snacks emerged in 1974.

In Australia, Burger Rings are available in 30g, 50g, 90g, 100g, 180g and 200 gram bags, as well as 15-pack multipacks. In New Zealand they are available in 30g and 130g bags, and 108g 6-pack multipacks.


A memorable Star Wars-themed advertisement for the product was aired on Australian television in the early 1980s. It featured a faux Luke Skywalker character on Tatooine. After exiting his Landspeeder, he is confronted by a large group of Jawas who ask for his Burger Rings. He begrudgingly shares them only to be left with a single Burger Ring. A Jawa swiftly grabs that last one and the ad ends.

A radio ad campaign in the 1980s joked that Burger Rings were possibly made of rubber tyres concluding with the slogan "they taste good but!".


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