Burger Rings

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Burger Rings
Burger Rings.JPG
A small pile of Burger Rings
Product type Onion ring-like
Owner The Smith's Snackfood Company
Introduced 1974; 43 years ago (1974)
Markets Oceania
Registered as a trademark in The Smith's Snackfood Company (Australia)
Burger Rings
Tagline Big burger taste (Australia)
Website www.smiths.com.au/index.php/our_brands
Burger Rings
Nutritional value per 100 g (3.5 oz)
Energy 2,190 kJ (520 kcal)
60.6 g
Sugars 2.7 g
Dietary fibre 2.1 g
27.9 g
Saturated 13.4 g
6.4 g
163 mg
968 mg
Percentages are roughly approximated using US recommendations for adults.
Source: USDA Nutrient Database

Burger Rings are a type of onion ring-like, corn-based, burger-flavoured Australian snack food distributed by the The Smith's Snackfood Company (which, in turn is owned by PepsiCo[1]).


These iconic snacks emerged in 1974.

During the late 1990s the Burger Rings brand went through a brand overhaul, coinciding with the acquisition of The Smith's Snackfood Company by Frito-Lay. During the brand overhaul the appearance of the packet was changed to a more modernised look with more bolded and sharp letters in the logo, adopting its current logo today.


Burger Rings are made out of a combination of corn and rice. A Smith's Chips representative has confirmed Burger Rings are suitable for vegans.[2]


Burger Rings, for its whole lifespan, has only been available in burger flavour.


A memorable Star Wars-themed advertisement for the product was aired on Australian television in the early 1980s. It featured a faux Luke Skywalker character on Tatooine. After exiting his Landspeeder, he is confronted by a large group of Jawas who ask for his Burger Rings. He begrudgingly shares them only to be left with a single Burger Ring. A Jawa swiftly grabs that last one and the ad ends.

A radio ad campaign in the 1980s joked that Burger Rings were possibly made of rubber tyres concluding with the slogan "they taste good but!".

A 1989 ad aired on Australian television depicting a school chemistry experiment resulting in the creation of a single Burger Ring snack. The student who performed the experiment consumes the snack and seems to gain superpowers, developing jagged hair and a crazed look as the now-fluorescent Burger Ring bounces inside the boy's ribcage, made visible by a radiographic effect akin to X-ray imaging. This later turns out to be a daydream of the boy who has fallen asleep in a chemistry class, and continues to mix his chemicals in a sleepy haze.[4]

A 1992 ad featured a man at a bus stop who attempts to steal one of the snacks from another man's packet, only having it growl like a dog and attack his arm, making him run away past a sign that says "WARNING - BURGER RINGS BITE". The owner then shares the packet with a woman on his other side.[5]

International variants[edit]

Burger Rings are available in New Zealand under the same name, except distributed by Bluebird Foods. The New Zealand variant has a different packaging design and a similar slogan: "Full on burger flavour". They are available in 30g and 130g bags, and in 108g 6-pack multipacks.


External links[edit]