Fresh, Local, Sustainable
|Products||Fast food, including hamburgers, french fries|
|Revenue||Approx. $75 million (2010)|
Number of employees
|Parent||The Holland Inc.|
Burgerville (originally Burgerville USA) is a privately held American restaurant chain in Oregon and southwest Washington, owned by The Holland Inc. As the chain's name suggests, Burgerville's sandwich menu consists mostly of hamburgers, though it also offers chicken and turkey sandwiches, vegetarian burgers, and halibut fish and chips. All Burgerville locations are within an 80-mile (129-km) radius, mostly in the Portland metropolitan area. The chain had annual revenue of around $75 million in 2010, at which time it had 39 locations and about 1,500 employees.
The chain's most significant differentiation is in its use of local ingredients and natural ingredients, such as Tillamook Cheddar in its burgers, and locally grown strawberries in its milkshakes and sundaes. Throughout the year it offers seasonal items such as milkshakes made with hazelnuts, fresh pumpkins, fresh raspberries, fresh strawberries, and blackberries, and side orders such as Walla Walla onion rings, sweet potato fries, tempura-style fried asparagus and Yukon Gold potatoes.
The first Burgerville was located on Mill Plain Blvd in Vancouver, Washington about three miles east of downtown on the southeast corner of Mill Plain and Morrison. Burgerville was founded in 1961 by George Propstra in Vancouver, Washington.
Burgerville is known for its progressive business practices and commitment to local resources. The chain uses 100% wind power for all of its restaurants and headquarters, and is the largest chain in America to do so. Burgerville uses only trans fat-free canola oil and sends 7,500 gallons per month to be transformed into biodiesel. In 2004, Burgerville switched to range-fed beef raised without hormones and antibiotics. In 2007, it began composting food waste which is expected to result in an 85% reduction in waste and $100,000 annual savings.
In September 2009, Burgerville began allowing bicyclists to order using its drive-through windows to bicyclists after complaints from bicycle commuters. This program stands in contrast to policies at McDonald's and Burger King, which ban bikes from drive-throughs.
The fast casual restaurant chain was named by Gourmet magazine as having the freshest fast food in the country in 2003, with offerings such as a salad with smoked salmon and Oregon hazelnuts. As of August 2007, their slogan is, "Choose Fresh, Local, Sustainable. Choose Burgerville." Also in 2007, Burgerville was awarded with the "Better Burger" award at the 1st Annual Food Network Awards.
In January 2008, Jeff Harvey accepted the position of President and CEO of Burgerville after Tom Mears, the former holder of the titles stepped aside, and became Chairman of the company.
Burgerville currently has 39 locations throughout Oregon and Washington.
On major highways leaving Burgerville's reach, there is usually a billboard resembling an overhead highway warning sign alerting drivers that there will not be another Burgerville location for approximately another 24,700 miles (39,750 km), which is the distance to the next Burgerville should one continue around the globe in that direction. The distance reported on each sign varies depending on the actual location of the billboard.
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