Direct-to-consumer (DTC) refers to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen. DTC brands are usually sold online only and specialize in a specific product category: Casper, Warby Parker, Everlane, Harry’s, Outdoor Voices, AWAY, and Dollar Shave Club. Some direct-to-consumer brands have opened a limited number of physical retail spaces in adjunct to their main e-commerce platform in a clicks-and-mortar business model.
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- Direct to Consumer vs Wholesale: Customer Experience Over Competition Nick Winkler, September 10, 2019
- What we know about direct-to-consumer brands WARC Best Practice, July 2019
- Why Brands are Going Direct-to-consumers (DTC) and Winning Jillian Hufford, 09/20/2019
- Why All the Warby Parker Clones Are Now Imploding: How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper Maya Kosoff, March 9, 2020