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Business-to-government ("B2G"),[1] also known as business-to-administration ("B2A"),[1][2] refers to trade between the business sector as a supplier and a government body as a customer, and includes the segment of business-to-business marketing known as "public sector marketing". Such marketing encompasses marketing products and services to various government levels, local and national, through integrated marketing communications techniques such as strategic public relations, branding, marketing communications, advertising, and web-based communications.[citation needed]

Business-to-government networks provide a platform for businesses to bid on government opportunities which are presented as solicitations in the form of requests for proposals in a reverse auction fashion.[citation needed] Public sector organizations generally post tenders in the form of requests for proposals, requests for information, requests for quotations), sources sought and suppliers respond to them.[citation needed]

Government agencies typically have pre-negotiated standing contracts vetting the vendors/suppliers and their products and services for set prices.[citation needed] These can be local or national contracts and some may be grandfathered in by other entities, e.g. in the United States, California's MAS Multiple Award Schedule will recognize the federal government contract holder's prices on a General Services Administration Schedule.[citation needed]

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  1. ^ a b Market Business News, What is B2G or business-to-government? Definition and examples, accessed 31 August 2020
  2. ^ "::증권용어사전::". (in Korean). Retrieved 2018-05-09.