This article needs attention from an expert in Marketing. The specific problem is: It is difficult to sort through the hype and the rhetoric.WikiProject Marketing may be able to help recruit an expert.
Business-to-government ("B2G"), also known as business-to-administration ("B2A"), refers to trade between the business sector as a supplier and a government body as a customer, and includes the segment of business-to-business marketing known as "public sector marketing". Such marketing encompasses marketing products and services to various government levels, local and national, through integrated marketing communications techniques such as strategic public relations, branding, marketing communications, advertising, and web-based communications.
Government agencies typically have pre-negotiated standing contracts vetting the vendors/suppliers and their products and services for set prices. These can be local or national contracts and some may be grandfathered in by other entities, e.g. in the United States, California's MAS Multiple Award Schedule will recognize the federal government contract holder's prices on a General Services Administration Schedule.