Business & Decision
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|Traded as||Euronext: BND|
|Industry||IT services, IT consulting|
|Services||IT services, business consulting and outsourcing services|
|Revenue||€ 249 million (2011)|
Number of employees
Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.
- 1992: founded by Patrick Bensabat in France
- 2001: listed on Euronext Paris' nouveau marché Euronext: BND. First international acquisitions in Belgium and UK
- 2002-2006: expansion in 12 countries including first acquisition in the United States
- 2012: 20th anniversary
- 2014: acquisition of Ceri Medical & InFact
- 2016: death of founder Patrick Bensabat
- 2017 : Jean-Louis Didier appointed CEO
Business & Decision has worked for over 2100 clients globally. Some of its major activities include-
- Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);
- e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).
- Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
- Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...
- United States
- Company listed at Euronext Paris
- ISIN = FR0000078958 - BND
- Currency = euro
- Shareholding :
- Founder & Family: 65%
- Float (Euronext C): 35%
- Vanessa Walters and Baptiste Cordier (Sep 30, 2008), UPDATE 1-Business & Decision confirms 2008 targets, Reuters, retrieved 2013-04-20
- Le Journal du Net
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