Business Today (student magazine)

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Business Today
PresidentNeel Ajjarapu
Former editorsNicole Zivkovic
Year founded1968
CompanyFoundation for Student Communications, Inc.
CountryUnited States
Based inPrinceton University

Business Today is an American, non-profit student organization headquartered in Princeton, New Jersey, and run by Princeton University undergraduates.[1] Founded in 1968 as a magazine, the organization has continued to expand to include conference and seminar programming.

The organization continues to publish a magazine twice a year, maintains an online journal, and hosts two annual national conferences: the International Conference and the Design Nation Conference.



Business Today was founded as a magazine in 1968 by Steve Forbes, Michael Mims, and Jon Perel, who were students at Princeton University at the time. Created in an era where business and finance was facing backlash from the public, Forbes, Mims, and Perel’s magazine immediately caught the attention of the outside world. Later in 1968, the three co-founders were interviewed on the Today Show with Hugh Downs, giving the magazine nationwide notoriety.


In 1971, Business Today became a nonprofit foundation. The same year, the organization hosted its first conference, “Business Tomorrow,” which would eventually evolve into the present-day International Conference. This first conference lasted from October 20-22. Speakers included Richard Clarke and Ralph Nader. The event was held in Sheraton Park Hotel in Washington, D.C.

The conferences originally happened sporadically and in cities around the country, but by the mid-to-late 70s, they became more regular and concentrated geographically. In 1974, the first official annual International Conference was held in New York City, inviting students from around the globe to participate.

In 1976, Meg Whitman became Vice President of Business Today.

1980s to 2000s[edit]

In 1988, Wendy Kopp became President of Business Today. She brainstormed the idea of Teach for America during an International Conference.

In 2007, Michael Kratsios became President of Business Today.


In the 2010s, Business Today began greatly expanding its programming for college students, as well as increasing its editorial capacities.

In 2012, Business Today hosted the Start @ a Startup conference. During the same year, Business Today published its Online Journal, which features editorial pieces, interviews, career pieces, seminar coverage, and conference coverage.

In 2013, Business Today launched its Women in Business Conference, which would eventually become rebranded as HerVentures.

In 2017, Mihika Kapoor spearheaded the first Design Nation conference for undergraduate students. Business Today also launched its first annual Breakout trip, allowing for 15 students to visit companies around New York City.

In 2018, Business Today celebrated its 50th Anniversary.

Business Today Magazine[edit]

Business Today is an American magazine created by and for college students. It was founded in 1968 by three students at Princeton University—Jonathan Perel, Steve Forbes, and Michael Mims. Currently, Business Today is the largest student-run magazine in the United States. It is published twice a year, and has a distribution base of over 200,000 college students and business executives.[2]

International Conference[edit]

The Business Today International Conference is the organization's largest and signature event. Held annually in New York City, the conference brings 150 distinguished undergraduate students from around the world together with current business and world leaders to discuss and share perspectives on relevant business issues. Past keynote speakers at the conference have included Gerald Ford, Andrea Jung, and Henry Kissinger.

In 2017, the 43rd Annual International Conference attracted over 2000 applications and the conference itself focused on the theme of Redefining Innovation. Speakers included Brad Smith, President of Microsoft,

It is the largest conference of its kind in the United States.[3]

Designation Conference[edit]

Design Nation is an annual conference held in New York City. The conference brings together approximately 80 undergraduate students to discuss the application of design and design education around the world.

Former members[edit]


External links[edit]