Bustos Media

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Bustos Media L.L.C. is a media corporation headquartered in Portland, Oregon.

Bustos Media specializes in operating Spanish-language, and other ethnic, radio stations in the United States. Most of its stations broadcast in Spanish; however, two of the company's stations have the Portland, Oregon market's only full-time Russian language formats (KOOR and KXET), and two stations in Ephrata, Washington offer programming in English.






The company, originally headquartered in Sacramento, California,[1] was founded in July 2003 by Amador Bustos and his brother John Bustos, with investments from Providence Equity Partners, Providence, R.I., Alta Communications, Boston, and Opportunity Capital, Fremont, California.[2] The Sacramento-based Bustos Media, a private broadcasting company specializing in Spanish language radio, has over $100 million in private equity.[3] "Amador Bustos has built two radio empires catering to the tastes of America's Spanish-speaking population." Station is currently owned by ADELANTE MEDIA OF CALIFORNIA LICENSE LLC[4]

In 1992, the Amador brothers, with $3 million in private equity investment from Syndicated Communications (SYNCOM), launched Z-Spanish Radio Network, Inc. Over a period of eight years they acquired 32 radio stations.[3] In 2000, Z-Spanish sold the chain to Entravision Communications at a total valuation of $475 million.[5]

In May 2006, Bustos Media gained approval from the Federal Communications Commission to launch a Spanish-Language television station in Milwaukee with programming from Azteca América.[6] As of 2009, Bustos Media had 25 radio stations across the U.S. and several television stations.

In January 2010 Bustos Media revealed that it was in technical default with its lenders.[7] On June 30, 2010 Bustos Media announced that the stations would be transferred to NAP Broadcast Holdings LLC, a company named for and controlled by its senior lenders, pending FCC approval. As part of the agreement Amador and John Bustos resigned effectively immediately.[8]

In September 2010 NAP Broadcasting closed on the merger and announced that they would proceed under the name "Adelante Media Group." [9]

The Bustos were able to keep some stations in Oregon, California and Texas.[10] In 2011, Bustos Media repurchased the Adelante stations in Portland.[11] Bustos reacquired several radio stations in Washington from Adelante Media Group for $6 million in 2014;[12] the following year, the company bought back WDDW in Milwaukee from Adelante for $1 million.[13]

The Bustos[edit]

The brothers were raised in Redwood City, California and attended local schools. Their parents were immigrants from the city of Aguililla, Michoacán, Mexico.

Amador Bustos[edit]

Amador was born in Aguililla, Michoacán, Mexico.[5] He was listed by Hispanic Business magazine as one of the most Influential US Hispanics of 2005 [14] for his success in business and for his growth and influence in Hispanic radio media. In 2006 Amador was named by PODER, an important Mexican financial magazine, as one of the 100 most influential Mexicans living abroad. Mr. Bustos is a member of the Board of Directors of the New York-based performance rights organization Broadcast Music Incorporated (BMI).[15]

Amador served on the Redwood City School Board from 1981 to 1986, where his father worked at the time as a school janitor. Amador was quoted as saying "these are the miracles an education can make in a single generation."


  • BA, Philosophy, University of California at Berkeley
  • BA, Ethnic Studies, University of California at Berkeley
  • Master's degree in Education Administration, University of California at Berkeley
  • Doctoral Studies in Sociology of Education, University of California at Berkeley [16]

John S. Bustos[edit]

John was born and raised in Redwood City, California. He attended local schools and excelled in high school soccer, which earned him a scholarship to play for the University of San Francisco team under Stephen Negoesco.


Former Bustos Media LLC Stations[edit]



  • KKHI 101.9, Denver



  • KTXV 890 AM, Mabank


  • KDUT 102.3 FM, Randolph
  • KTUB 1600 AM, Centreville
  • KBMG 106.1 FM, Evanston, Wyoming
  • KBTU-LP TV, Salt Lake City


Z-Spanish Radio Network[edit]

Z-Spanish Radio Network had the following radio stations at the time of its sale to Entravision in August 2000.







See also[edit]


  1. ^ " Contact Us." Bustos Media. October 17, 2003. Retrieved on June 27, 2010.
  2. ^ Kirchen, Rich (2006-02-17). "Hispanic radio owner plans more Milwaukee stations - The Business Journal of Milwaukee". Bizjournals.com. Retrieved 2010-06-28. 
  3. ^ a b "Turning Up the Volume". HispanicBusiness.com. Archived from the original on 2007-09-27. Retrieved 2010-06-28. 
  4. ^ http://www.hispanictips.com/2006/07/11/times-are-changing-in-spanish-language-radio/
  5. ^ a b "Bustos Media CEO Amador Bustos | Sacramento Business & Technology News and Features :: Sacramento, CA". Prospermag.com. Retrieved 2010-06-28. 
  6. ^ http://www.hispanictips.com/2006/05/15/bustos-media-plans-spanish-tv/
  7. ^ "Bustos Media works to restructure.". Inside Radio. January 21, 2010. [permanent dead link]
  8. ^ "Bustos Media Files To Transfer All Stations". Radio Ink Magazine. June 30, 2010. Archived from the original on 2012-02-27. 
  9. ^ "NAP CLOSES ON BUSTOS, LAUNCHES ADELANTE". Radio Ink. September 27.  Check date values in: |date= (help)
  10. ^ Bustos makes a comeback
  11. ^ Bustos Media Rebuilding, Purchases Four Stations
  12. ^ http://www.allaccess.com/net-news/archive/story/133578/price-for-bustos-adelante-deal-6-million
  13. ^ Venta, Lance (April 22, 2015). "Bustos Reacquires WDDW Milwaukee". RadioInsight. Retrieved October 22, 2015. 
  14. ^ "Amador Bustos, influential Hispanic for 2005". HispanicBusiness.com. Archived from the original on 2011-05-22. Retrieved 2010-06-28. 
  15. ^ "BUSTOS MEDIA LLC. | Good Radio and TV For a Grat Community". Bustosmedia.com. Archived from the original on 2010-06-28. Retrieved 2010-06-28. 
  16. ^ "Amador Bustos: ZoomInfo Business People Information". Zoominfo.com. Retrieved 2010-06-28. 
  17. ^ "Person Profile: John Bustos". Zoominfo.com. Retrieved 2010-06-28. 
  18. ^ http://radioinsight.com/blog/headlines/90529/lazer-expands-into-sacramento-modesto/

External links[edit]