Butter Brickle

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Butter Brickle was the registered trademark of a toffee ice cream flavoring and of a toffee-centered chocolate-covered candy bar similar to the Heath bar.


Butter Brickle ice cream was introduced to the public by the Blackstone Hotel in Omaha, Nebraska in the 1920s.[1] The flavoring and the candy bar were produced by the Sioux Falls, South Dakota company, Fenn Bros. Ice Cream and Candy Co., invented by an employee of that company, Arthur E. Dempsey, and were produced by Fenn Bros. until the company was liquidated in the 1970s, when the trademark and formula were sold to the makers of the "Heath" bar. A remnant of the name remains in "Heath Bits 'o Brickle Toffee Bits," sold by The Hershey Company, which acquired the Heath assets in 1996.

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In the late 1950s and 1960s, Butter Brickle candy bars were advertised on radio and television with the slogan "Got a nickel? Butter Brickle,... candy bar!" delivered in an arch stage British accent.


  1. ^ "Blackstone Hotel", Omaha Public Schools. Retrieved 9/31/07.