Buttered toast phenomenon

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This is an example of toast that has landed butter-side down.

The buttered toast phenomenon is an observation that buttered toast tends to land butter-side down after it falls. It is used an idiom representing pessimistic outlooks.[1] Various people have attempted to determine whether there is an actual tendency for bread to fall in this fashion, with varying results.


The phenomenon is said to be an old proverb from "the north country." Written accounts can be traced to the mid-19th century. The phenomenon is often attributed to a parodic poem of James Payn from 1884:[2][3]

I never had a slice of bread,
Particularly large and wide,
That did not fall upon the floor,
And always on the buttered side!

In the past, this has often been considered just a pessimistic belief. A study by the BBC's television series Q.E.D. found that when toast is thrown in the air, it lands butter-side down just one-half of the time (as would be predicted by chance).[4] However, several scientific studies have found that when toast is dropped from a table (as opposed to being thrown in the air), it does fall butter-side down.[5][6][7] A study by Robert A J Matthews won the Ig Nobel Prize in 1996.[8][9]


When toast falls out of one's hand, it does so at an angle, by nature of it having slipped from its previous position, then the toast rotates. Given that tables are usually between two and six feet (0.7 to 1.83 meters), there is enough time for the toast to rotate about one-half of a turn, and thus lands upside down relative to its original position. Since the original position is usually butter-side up, the toast lands butter-side down.[10] However, if the table is over 10 feet (3 meters) tall, the toast will rotate a full 360 degrees, and land butter-side up.[11] Also, if the toast travels horizontally at over 3.6 miles per hour (1.6 m/s), the toast will not rotate enough to land butter-side down.[4] In fact, the phenomenon is caused by fundamental physical constants.[8]

Other factors[edit]

The added weight of the butter has no effect on the falling process,[12] since the butter spreads throughout the slice.[4]

The mass of butter added to toast ( ~4g ) is small compared to the mass of the typical slice of toast (~35g), is spread thinly, and passes into the body of the toast. Its contribution to the total movement of inertia of the toast and rotational dynamics, thus its effect on the toast is negligible.

— Roberts A J Matthews, Tumbling toast, Murphy’s Law and the Fundamental Constants

The following findings are from Mythbusters:[13]

  • Period of Rotation: If you were to drop a piece of toast from your kitchen table, it will rotate as it falls. The period of rotation is the time it takes for the toast to complete a full 360 degree spin. The problem is that the floor interrupts the fall right in the middle of the toast’s rotation—this will cause the toast to go from butter-side-up to butter-side-down. The higher the point at which the toast is dropped, the greater the chance for it to complete a rotation—and land butter-side-up. Though we can’t recommend standing on your breakfast table, it’s a practice that could greatly improve your chances of salvaging your dropped toast.
  • Moment of Inertia: At the moment a piece of toast begins flipping towards the kitchen floor, it has inertia—it doesn’t want to stop flipping if it doesn’t have to. Its moment of inertia is determined by the speed at which the toast is flipping, combined with the size and mass of the toast. Most breakfast toast is about the same size and mass, unless you’re in Texas—home of the giant slices that carry the state name. But any way you slice it, the same rules apply. Add a little velocity to the spin as your breakfast goes sliding off your plate—give it a smack to add some inertia and see how it lands.
  • Angular Momentum: Just like a frisbee or a gyroscope, your toast gains stability when it spins. In fact, the faster it spins, the more stable it gets. This is angular momentum, or mass in motion around a single point, in action. Newton once claimed that a mass in motion likes to stay that way, and this is definitely true for toast. Once your toast is spinning, it wants to keep spinning—that is, until some other force acts on it, like the floor.

In popular culture[edit]

Ramirez's demonstration of the buttered toast phenomenon to prove that the devil is nearby.

In the 2010 M. Night Shyamalan film Devil, a group of adults in an elevator become trapped by unknown forces. Slowly over the course of the film, people begin to die in the elevator as the power blinks on and off, pinning the people against each other and creating a false narrative that the others are murderers (However, it is common opinion that the name of the film spoiled this false narrative). In the film, supporting cast member and fictional security guard Ramirez, in his suspicion that there may be unholy forces at play, dropped a slice of toast with jelly on one side, and dropped it on the floor. The toast landed on the jelly-side, after which Ramirez coined the phrase "Jelly Side Down," and subsequently 'proved' that the devil was nearby. However, there is some dispute in the film about whether or not this did actually prove the devil was near.

This phenomenon was also demonstrated and parodied in the October 29, 2013 Nostalgia Critic review of Devil, (Reuploaded on July 23, 2016 by Channel Awesome on YouTube) in which actor Doug Walker plays a priest who uses multiple food items to determine whether or not the Devil is near. After the other items show no sign of the Devil, the priest tosses a piece of toast as the last test. The toast lands jelly side down which means the Devil is near and the end of the world is imminent. Everybody in the church screams and panics as the priest repeatedly shouts, "Jelly side down!"[14]

See also[edit]


  1. ^ Martin, Gary. "'Why does bread always fall buttered side down?' - the meaning and origin of this phrase". Phrasefinder. Retrieved 2017-06-13.
  2. ^ Apperson, George Latimer (2005). Dictionary of Proverbs. Ware: Wordsworth Editions Ltd. pp. 69–70. ISBN 1840223111. Retrieved 2015-04-13.
  3. ^ Manser, Martin H. (2007). The Facts on File Dictionary of Proverbs. Infobase Publishing. ISBN 9780816066735.
  4. ^ a b c Stewart, Ian (1995). "The Anthropomurphic Principle". Why Do Math?. Society for Industrial and Applied Mathematics. Retrieved 21 December 2012.
  5. ^ Matthews, Robert (27 May 2001). "Breakfast at Murphy's (or why the toast lands butter-side down)". The Telegraph. Retrieved 19 December 2012.
  6. ^ Matthews, R. A. J. (1995). "Tumbling toast, Murphy's Law and the fundamental constants". European Journal of Physics. 16 (4): 172. Bibcode:1995EJPh...16..172M. doi:10.1088/0143-0807/16/4/005. ISSN 0143-0807.
  7. ^ Bacon (2001). "A closer look at tumbling toast" (PDF). American Journal of Physics. doi:10.1119/1.1289213. Retrieved 21 November 2017.
  8. ^ a b Matthews, R A J (18 July 1995). "Tumbling toast, Murphy's Law and the fundamental constants". European Journal of Physics. 16 (4): 172–176. Bibcode:1995EJPh...16..172M. doi:10.1088/0143-0807/16/4/005. Retrieved 24 April 2013.
  9. ^ Inglis-Arkell, Esther (13 December 2011). "An Experiment That Solves The World's Most Important Question: How to Keep Toast from Landing Buttered-Side Down". io9. Retrieved 19 December 2012.
  10. ^ Devlin, Keith (July 1998). "Buttered Toast and Other Patterns". Mathematical Association of America. Retrieved 19 December 2012.
  11. ^ Valsler, Ben (16 December 2007). "Butter Side Down". The Naked Scientists. BBC. Retrieved 21 December 2012.
  12. ^ Wollard, Kathy (2009-08-17). "Why does a falling piece of toast always seem to land on the buttered side?". How Come?. Archived from the original on 2009-08-30. Retrieved 21 December 2012.
  13. ^ "Mythbusters Museum". Mythbusters Museum. Retrieved 2017-06-13.
  14. ^ Doug and Rob Walker (July 23, 2016). "Devil - Nostalgia Critic season 6, episode 40". YouTube. Retrieved August 7, 2018.