Buy-to-play (B2P) is a revenue model for video games that can only be played by purchasing the game, as opposed to there being a subsequent subscription fee for playing the game. These games may or may not include additional microtransactions, or may sell additional content in the form of expansions instead of asking for an ongoing subscription fee. Buy-to-play can be contrasted with Free-to-play(F2P), where users are granted access to a fully functional game (usually with limitations), but must pay microtransactions to access additional content. Pay-to-play(P2P) is a model in which a subscription payment is required on an ongoing basis, in order to use a service.
Buy-to-play games require a one time fee to install and play. Some games, such as ArenaNet's Guild Wars 2 uses in-game advertising or "Cash Shops" to provide income for buy-to-play games, which usually offset the subscription fee of a pay-to-play game.
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