Buy Buy Baby

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Buy Buy Baby
GenreBaby needs
Founded1996; 26 years ago (1996)
FoundersRichard Feinstein
Jeffrey Feinstein
Number of locations
Area served
United States
ProductsBaby products
OwnerBed Bath & Beyond
ParentBed Bath & Beyond

Buy Buy Baby, Inc. (stylized: buybuy BABY) is an American chain of stores that sell clothing, strollers and other items for use with infants and young children. It operates 133 stores across the United States and Canada.[1]

The chain was founded in 1996 by brothers Richard and Jeffrey Feinstein.[2] It consisted of eight stores when it was acquired by Bed Bath & Beyond in 2007.[2] Its primary competitor was Babies "R" Us until 2018, when Toys "R" Us, Babies "R" Us' parent, filed for bankruptcy and closed all U.S. locations in 2018.[3][4]


  1. ^ a b "Bed Bath & Beyond Inc. Reports Third Quarter Results (Ending November 27, 2021) Delivering Strong Gross Margin Performance". Bed Bath & Beyond. 2022-01-06. Retrieved 2022-03-15.
  2. ^ a b "Bed Bath & Beyond Inc. Announces the All Cash Acquisition of buybuy BABY". Bed Bath & Beyond. 2007-03-22. Retrieved 2022-03-15.
  3. ^ Mannes, Tanya. "Will new baby megastore compete with Babies R Us?". The San Diego Union-Tribune. Retrieved 2022-03-15.
  4. ^ Hirsch, Lauren (2018-06-29). "Toys R Us stores close Friday, leaving behind nostalgia, anger and a chance of revival". CNBC. Retrieved 2022-03-15.

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