An anti-boycott or buycott is the excess buying of a particular brand or product in an attempt to counter a boycott of the same brand or product. It is also sometimes, incorrectly referred to as a "counter-boycott" (which, by the definition of "counter" would actually be the boycotting of another product/brand in response to a boycott).
Some anti-boycott measures are enforced by law. For example, anti-boycott provisions in the Export Administration Act of 1979 and Ribicoff Amendment to the Tax Reform Act of 1976 in the United States forbid US companies and their subsidiaries from complying with or supporting a foreign country's boycott of another country unless the US also approves of the boycott. The Arab League's boycott of Israel has been the primary focus of these laws, though it applies to any "unsanctioned" foreign boycott.
The usual reason for an anti-boycott is to prevent a company or entity from backing down on the decision that initially caused the boycott.
Some examples of recent anti-boycotts include:
- The "Buy Danish" campaign, set up to counter the boycott of Danish goods by the Middle East
- The anti-boycotts by supporters of Israel to oppose Boycott Israel campaigns.
- When Whole Foods Market was boycotted because the CEO opposed U.S. President Barack Obama's health care reform policies, opponents of health care reform staged nationwide Buycotts.
- The Brony fandom is based around this. To counteract the presumed gender stereotypes in toy consumption set by the regulation policies made by Ronald Reagan, the male bronies set up to support and valorise the often very neglected "pink aisle" in toy stores by treating it as any other (male-centric) toy on the market. The regulation policies didn't just put the "pink aisle" on systematic neglect, it also successively devoured the male-centric toys off all their humanity, which accelerated with the "war on terrorism" during the first decade of the 21st century that reinforced the gender stereotypes even further in the toy business.
- Fairplay UK
- Buycott Israel Canada
- Nov. 28, 2009, Calgary Herald, "Ignore boycott, it’s time to BUYcott Israel," http://www.calgaryherald.com/news/Ignore+boycott+time+buycott+Israel/2278704/story.html
- Amidst Boycott Calls, British And Canadian Jews Initiate Buycott Campaigns By Samuel Sokol Published on Thursday, November 19, 2009 http://www.5tjt.com/news/read.asp?Id=5248
- Watson, Bruce "Whole Foods 'buycott' turns grocery store into cultural battleground" Daily Finance (2 November 2009). Last accessed, 10 December 2012)