The campaign spawned many marketing items, such as toys, badges, a comic strip in TV Comic, and books, and lasted until well into the 1980s. British Telecom produced and sold a "Buzby" wrist watch with Buzby perched on the second hand. The watch had a blue strap.
- Neil McKeown, Case Studies and Projects in Communication, Routledge, 1982, pp.51-6. ISBN 0-416-30740-X.
- Victor Bignell, Joyce Fortune, Understanding Systems Failures, Manchester University Press, 1984, p. 166, ISBN 0-7190-0973-1.
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