C.W. Post (cereal)

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Trademark of C.W. Post cereal

C.W. Post was a granola-type breakfast cereal introduced in the United States by General Foods in July 1974.[1] It was named after C. W. Post, the founder of the Postum Cereal Company that later became General Foods. The cereal company unit was later sold off and is now Post Foods.

It followed the debuts of other granola cereals by major U.S. cereal manufacturers in the early 1970s: Heartland Natural Cereal, Quaker 100% Natural Granola, Country Morning, and Nature Valley.

The cereal was available with or without raisins, and its sugar content by weight was 27.8% and 24.8%, respectively,[2] in the middle range of popular cereal brands at the time.[3] It was discontinued in 1994.

The television commercials were well known for a few unique characteristics. A scene of a long table at a farm, with family members clapping a repeating beat. Also, because the suggested serving size was 1/4 cup, the commercial accurately portrayed a paltry amount of cereal being poured into the awaiting bowl.


  1. ^ Registration of "C.W. Post" trademark, U.S. Patent and Trademark Office.
  2. ^ Jane Brody, Jane Brody's Nutrition Book, W. W. Norton & Company, 1981, p. 134. ISBN 978-0-393-01429-7. An analysis published in 1979 put the sugar content at 29.0% and 28.7%, respectively.
  3. ^ Brody, p. 132–133.