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CAM4 Site Logo.png
Type of site
Webcam, live streaming
Available inmultilingual Edit this at Wikidata
LaunchedJune 2007; 14 years ago (2007-06)
Current statusactive (commonly abbreviated CAM4), is a live streaming website featuring live webcam performances, filtered by female, male, transgender or couples of primarily amateur performers. Broadcasts on CAM4 often feature nudity and sexual activity often ranging from striptease and dirty talk to masturbation with sex toys.


CAM4 is used mostly by amateur webcam performers who like to broadcast just for the fun of it or to earn money for their live performances on the site.[1][2] Customers of the site can purchase virtual tokens, which can be used to tip performers or watch private shows. Customers can use text based live chat to talk to each other or in each performer's room. The performers use a webcam and microphone to broadcast live video and audio to their room.

Performers on CAM4 may be coached by Nikki Night, a former cam model and "the porn industry's leading camgirl coach."[3][4][5]

In May 2016, CAM4 partnered with to launch CAM4VR, a 360° 3D virtual reality live cam experience available on the CAM4 platform.[6] co-founder, Ela Darling spearheaded the initiative.[7] The site is working with Ela Darling to distribute virtual reality cameras to models.[8][9][10]

Ms. Darling was later followed by world-famous adult actress Jelena Jenson, who joined CAM4 in January, 2017 as event marketing manager and brand ambassador.[11][12]

CAM4 has paid out more than $100m in performer commissions since its inception in 2007.[13]

Strategic partnerships[edit]

In February 2017, CAM4 announced a partnership with teledildonics manufacturer Kiiroo, launching a "live touch" feature that sync's the vibration of the Kiiroo sex toy to tokens tipped during a live webcam show.[14]

Sponsorships and philanthropy[edit]

CAM4 is a diamond member of the Free Speech Coalition[15] and has been a title sponsor of the Association of Sites Advocating Child Protection (ASACP) since 2011.[16]

In September 2017, CAM4 teamed up with American model and activist Amber Rose in support of The Amber Rose SlutWalk, a nonprofit advocacy organization that works to end slut-shaming and to spark a conversation on women's empowerment and LGBTQ rights.[17][18]

CAM4 is a principal sponsor of the New York AIDS Walk.[19][20]

In September 2021, CAM4 announced its renewed sponsorship of Pineapple Support, a non-profit organization that offers low cost mental health services for adult industry professionals.[21]


In 2016, CAM4 commissioned a global research study from French Research firm iFop, designed to better understand female orgasm habits and the differences between nationalities.[22][23][24][25][26]

To mark New York Fashion week, CAM4 formed a collaboration with jewelry designer Chris Habana to open a pop-up store on the Lower East Side of New York City. The store is located just around the corner from a space previously used by Louis Vuitton. At the night's opening, high-profile models and sexual icons like François Sagat and Amanda Lepore modeled a new jewelry collection.  The pop-up store collaboration is open from September 5, 2019 until September 30, 2019 and aims to bring a dose of sex positivity to fashion week.[27][28]

Industry recognition[edit]

The XBIZ Award for Live Cam Site of the Year was awarded to CAM4 in 2015.[29] In 2016, won an Adult Webcam Award for Best European Adult Webcam Website.[30] Additionally, a CAM4 co-founder was inducted into the Adult Webcam Awards Hall of Fame.[31]

Awards and nominations[edit]

XBIZ Awards
Year Result Award
2015 Won Adult Site of the Year - Live Cam[29]
2019 Nominated Cam Company of the Year [32]
Nominated Cam Site of the Year [32]
Nominated Cam Site of the Year — Gay [32]

See also[edit]


  1. ^ Meet The Vince Lombardi Of Cam Girls, Susannah Breslin, Forbes, August 18, 2015.
  2. ^ "What Is CAM4?". Retrieved 17 March 2015.
  3. ^ Fusion - Meet Nikki Night, ""
  4. ^ Maria, Cara Santa. "Meet Nikki Night, the porn industry's leading 'Camgirl Coach'". Splinter. Retrieved 2019-09-03.
  5. ^ "Camming Together: The Virtues of the Virtual Girlfriend". Observer. 2016-09-28. Retrieved 2019-09-03.
  6. ^ AVN, Dan Miller. "CAM4 Launches Virtual Reality Venture With AVN". AVN. Retrieved 2019-09-03.
  7. ^ "VR's 'Porn Queen' Launches First Live Cam Shows on Cam4". UploadVR. 2016-05-25. Retrieved 2019-09-03.
  8. ^ Techradar - Porn and Virtual Reality, A Changing Industry, "Techradar. James Peckham and Michelle Fitzsimmons"
  9. ^ Jennings, Sophia (2017-11-09). "Meet Ela Darling: Porn Star, Activist, Tech Pioneer". Rolling Stone. Retrieved 2019-09-03.
  10. ^ Alptraum, Lux (2016-05-11). "Live Sex Shows Will Turn VR Porn into Hard Reality". Vice. Retrieved 2019-09-03.
  11. ^ "CAM4 Taps Jelena Jensen as Event Marketing Manager, Brand Ambassador |". Retrieved 2019-09-03.
  12. ^ "Jensen Named Event Marketing Mgr., Brand Ambassador". YNOT Europe. 2017-01-10. Retrieved 2019-09-03.
  13. ^ News, A. W. "CAM4 gives performers opportunity to earn money while they sleep | AW News". Retrieved 2019-09-04.
  14. ^ "CAM4, Kiiroo Partner for Live Touch". XBIZ. Retrieved 2019-09-03.
  15. ^ "CAM4 Joins FSC as Diamond Member". Free Speech Coalition. 2017-07-06. Retrieved 2019-09-03.
  16. ^ "ASACP Honors Featured Sponsors for November". XBIZ. Retrieved 2019-09-03.
  17. ^ AVN, Sharan Street. "CAM4 Announces Sponsorship of Amber Rose SlutWalk AVN". AVN.
  18. ^ "Amber Rose Embraces Adult Webcam Platform, CAM4, as an Official Sponsor of the 2017 Amber Rose SlutWalk". 2017-09-28. Retrieved 2019-09-04.
  19. ^ "Support AIDS Walk New York!". Retrieved 2019-09-04.
  20. ^ "CAM4 Sponsoring New York AIDS Walk". XBIZ. Retrieved 2019-09-04.
  21. ^ Taylor, Dennis (2021-09-14). "CAM4 Partners with Pineapple Support as Key Sponsor for New Initiatives Supporting Sex Workers". YNOT.
  22. ^ West, Anthony (February 11, 2016). "Come Again?! Orgasm survey results are in".
  23. ^ "Come again? Where British Women Rank For Climaxes". Loaded. 2016-02-10. Retrieved 2019-09-03.
  24. ^ Moran, Tracy. "French Women Are Having (Slightly) Worse Sex Than You". OZY. Retrieved 2019-09-04.
  25. ^ "These Are The Women Who Get Off Every Day". Bustle. Retrieved 2019-09-04.
  26. ^ Rude, Hella (2016-02-23). "How Do British Women Orgasm? - Cam4 International Female Orgasm Survey". Cara Sutra. Retrieved 2019-09-04.
  27. ^ Silver, Jocelyn (7 September 2019). "Chris Habana x Cam4 Is Too Sexy For Instagram". Paper Mag. Retrieved 10 September 2019.{{cite web}}: CS1 maint: url-status (link)
  28. ^ "Groundbreaking New York-Based Jewelry Designer Chris Habana Pushes Societal Boundaries Teaming Up With Adult Cam Site CAM4". Fucking Young!. 2019-09-09. Retrieved 2019-09-10.
  29. ^ a b XBIZ Award Winners, "2015 Adult Site of the Year - Live Cam ="
  30. ^ Adult Webcam Awards Winners, "Best European Adult Webcam Site ="
  31. ^ Adult Webcam Awards Winners, "Adult Webcam Awards HALL OF FAME - BUSINESS = Richard CAM4"
  32. ^ a b c Alejandro Freixes (15 November 2018). "XBIZ Announces Finalist Nominees for 2019 XBIZ Awards". XBIZ.

External links[edit]