CBA (food retail)

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CBA Kereskedelmi Kft.
Private
Founded1992
HeadquartersAlsónémedi, Hungary
Key people
Founder/president: László Baldauf
CEO: Dr. Zsolt Jasku
ProductsGrocery, general merchandise
Number of employees
30,000
Websitecba.hu
Countries with CBA stores
A CBA Príma store in the city of Budapest
Figrad CBA store in the town center of Crvenka, Serbia

CBA is a Hungarian supermarket chain with almost 5,200 stores. It operates in Bulgaria, Lithuania, Czech Republic, Croatia, Hungary, Poland, Romania, Serbia and Slovakia.[1]

There were 134 stores in Bulgaria in February 2018.

Most CBA stores have grill bars, bakeries, butcher's and wine shops. A discount store is also available (BA Cent) and a hypermarket (Príma).

History[edit]

In 1992, CBA was formed of 17 grocery stores from 10 private owners in Budapest. Stores elsewhere in the country were only opened years later. In 1998, 80% of stores outside Budapest were CBA stores. Because of difficulties with delivering, CBA opened regional headquarters. In 2005, CBA opened its first logistic center in Alsónémedi. From that year, CBA became a franchise system.

Kasszás Erzsi and Icuka[edit]

During 2017, CBA released a commercial in Hungary featuring Kasszás Erzsi (Cashier Erzsi) (played by Andrea Balázs), a woman who works as a cashier. In the commercial, Erzsi sang about working in CBA. She appeared in every commercial until 2018 and became so famous that CBA made a tour with her around the country. Fans could meet Erzsi in selected CBA stores. In 2018, Erzsi was replaced by Icuka, a shop manager (Szilvia Bach) who sings in rap.

References[edit]

  1. ^ "CBA's web page". Archived from the original on 11 September 2013. Retrieved 19 February 2013.

External links[edit]