CBS Cable

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CBS Cable
LaunchedOctober 12, 1981[1]
ClosedDecember 17, 1982
Owned byCBS
Picture formatNTSC
CountryUnited States

CBS Cable was an early cable television network operated by CBS, Inc., dedicated to the lively arts (i.e. symphony, dance, theatre, opera, etc.). It debuted on October 12, 1981[2] and ceased operations on December 17, 1982.[3]

CBS Cable was a personal project of CBS founder William Paley, who hoped it would blaze a trail for cultural programming in the then-emerging cable television medium. Its program offerings were ambitious and often critically praised. Nevertheless, the network struggled, and ultimately failed, largely because of the reluctance of many cable systems across the United States to give it carriage, limiting severely its ability to attract both viewers and advertisers for its costly lineup of programming. Its program offerings, while critically hailed in their own right, frequently overlapped cultural, literary and historical programs broadcast over the air in prime time by PBS in nearly every television market. Further, cable systems in the early 1980s had far more limited channel capacity than they do today (usually the standard thirty-five channels in most cities). CBS Cable was competing for channel space by appealing to a select and relatively small upscale audience, while other networks coming on line at the same time such as MTV and ESPN promised larger and more broad-based viewership and therefore got cable operators to carry them far more easily. MTV and ESPN thrived and gave rise to additional companion channels within a short time, while the CBS Cable channel folded after just over 14 months in operation.

CBS made another effort to launch a cable network using the CBS name, CBS Eye On People, which launched in 1997, featuring mostly biography programming and programs from the CBS News archives, along with old episodes of 60 Minutes and other CBS newsmagazines. However the effort proved to be unsuccessful, and in 1998 CBS sold its stake in the network to Discovery Communications, which rebranded it as Discovery People before utilizing the channel slots acquired in the deal for their other networks.

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References[edit]

  1. ^ Schwartz, Tony (October 12, 1981). "CBS Cable Starts Cultural Service Tonight". New York Times. p. C17.
  2. ^ Clarke, Gerald (October 26, 1981). "Cable's Cultural Crapshoot". Time.
  3. ^ O'Connor, John J. (December 12, 1982). "TV VIEW; WHAT LIES AHEAD FOR CULTURAL PROGRAMMING". New York Times.
  • Beck, Kirsten. Cultivating the Wasteland: Can Cable Put the Vision Back in TV? New York: American Council for the Arts (Edwards Brothers Printing), 1983. Chapter: "The CBS Cable Story".