CFIX-FM

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CFIX-FM
CFIX Rouge96,9fm logo.png
CitySaguenay, Quebec
Broadcast areaSaguenay–Lac-Saint-Jean
Branding96,9 Rouge FM
SloganLa radio en couleur
Frequency96.9 MHz (FM)
First air dateJuly 31, 1987
Formatadult contemporary
ERP100,000 watts
ClassC
OwnerBell Media
Sister stationsCJAB-FM
Websitesaguenay.rougefm.ca

CFIX-FM is a French-language Canadian radio station located in Saguenay, Quebec. Its studios are located in the former city of Chicoutimi.

Owned and operated by Bell Media, it broadcasts on 96.9 MHz using a directional antenna with an average effective radiated power of 100,000 watts (class C). The station's transmitter is located at Mount Valin.

The station has an adult contemporary format and is part of the Rouge FM network which operates across Quebec and Eastern Ontario.

The station received CRTC approval in 1986.[1] CFIX-FM started operations on July 31, 1987 as a sister station to the now-defunct CJMT 1420 with a beautiful music format. The latter closed on September 30, 1994 when the Télémédia network and the Radiomutuel network merged to form the Radiomédia (now Corus Québec) network.

CFIX-FM's last RockDétente-era logo; used from 2004 until August 2011

Up until 1992, CFIX-FM had a beautiful music format. The station switched to adult contemporary music and became part of the RockDétente network as the station was renamed "CFIX Rock-Détente".

In 2004, Astral Media revamped the Rock Détente network with a new logo. This resulted in "CFIX Rock-Détente" being renamed to simply "Rock Détente". As such, the station no longer publicly uses its callsign (although the callsign was resurrected on the station ID in 2011 ).

On August 18, 2011, at 4:00 p.m. EDT, all RockDétente stations, including CFIX-FM, rebranded as Rouge FM.

CFIX was formerly the callsign of a now-defunct AM radio station at 1170 kHz out of Cornwall, Ontario until 1983 when the station went dark due to technical and financial problems.

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Coordinates: 48°36′04″N 70°49′46″W / 48.60111°N 70.82944°W / 48.60111; -70.82944